Virospack collaborated with beauty powerhouse Nuxe to create a 30ml dropper for the company’s new Zinc Power Serum. This innovative skincare solution helps purify and balance the skin, particularly if affected by acne and blemishes. Naturally, Nuxe aimed to appeal to a younger audience and wanted a modern design that would make using the product more of a breeze than a chore, enhancing the overall user experience.
Delivering on the brief, Virospack's push-button dropper was designed to dispense exactly 0.4 ml of serum, ensuring users always get the right amount. By preventing product waste, it helps build trust between consumers and brands, increasing the likelihood of repeat purchases. The matte finish on the button added a nice touch, providing a soft, premium feel that reflects the quality of what’s inside.
Virospack also handled the painting and screen printing on the bottle, ensuring a polished, cohesive look that truly stands out on the shelf. The deep blue-green color of the glass aligns perfectly with the brand’s identity and targets teens, capturing their attention while showcasing the product’s effectiveness in tackling blemishes. The result is a fun and modern design that resonates with consumers seeking both feel and function in their skincare choices.