WaveGrip, manufacturer of innovative beverage multi-packaging solutions, has appointed Paulo Catalão as its Sales and Business Development Manager, EMEA. The appointment strengthens its international sales team, enabling WaveGrip to focus on building new business opportunities for its range of flexible carriers and applicators across the beverage market.

In his role, Paulo will be responsible for the European, Middle East and Africa region and will focus on creating new business opportunities and managing the delivery of successful multi-packing projects to new customer sites.

With over 20 years of experience in sales and logistics, 12 of those spent in the packaging sector including Saint-Gobain and Global Closure Systems, Paulo played a key role in the acquisition of new business. As Sales Manager for RPC Group he was responsible for key account management across Portugal, Spain and the Middle East and Africa, leading both the sales and technical support teams as part of his wider commercial role.

“Joining WaveGrip in this new role is the perfect career opportunity for me. Not only will I be able to use my years of experience to help build sales of WaveGrip’s revolutionary multi-packing solution, but I also get to directly support customers as we implement each new project across EMEA.” explains Paulo.

“The beverage industry is growing at a rapid rate and having key personnel such as Paulo at WaveGrip means we are more than ready to meet the demands for our sustainable multi-packing solution,” comments Aaron McIvor, WaveGrip Managing Director.

“Paulo has the perfect mix of industry experience and sales skills to support our new beverage customers and ensure that each WaveGrip installation is a complete success”.