It is important to choose the most appropriate article type for your article to ensure that your content is shown appropriately across webpackaging. The 3 principal article types which are used across the site are Company News, Product Info and Brand Launch, although other options are also available from the menu.

Company News

Company News should be used for corporate updates, CSR news and industry trends that highlight your company's in-depth knowledge of a market or service.

Product Info

As the name implies, Product Info is the article type to use for highlighting the features of a product. Product Info articles are an excellent way to showcase your company's expertise and product offering. It is common for Product Info articles to include a link to specific products in the packaging catalog so that readers can learn more detailed information about the mentioned products.

Learn more: How to... Write a product info article. 

Brand Launch

A Brand Launch article should be used when you are describing a product or project that your company worked on for a specific brand. Branch Launch articles allow other brands to understand the type of customers that you work with and how you overcome challenges.

Learn more: How to... Write an interesting brand launch or case study.

Other points to remember

Before you launch your news article you should do and/or check the following:

• Proofread the entire article - spelling, grammar, etc
• Check the layout - is it easy to read and understand? The use of bolding and subheadings may enhance the layout
• Check the article launch date - webpackaging articles can be dated in the past, as well as the current day and in the future
• Image(s) - all webpackaging articles should include at least 1 image
• Add packtags - packtags help users to find content across the webpackaging platform as well as ensuring that your content is displayed in the appropriate category section