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Adidas
At adidas, our love for sport drives who we are and what we do. Every day.
It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to us than just the product. Everything we do is bound by one simple thought: we strive to help you perform at your best. Your success is our ambition. Your defeat spurs us on to be better.
We are obsessed with helping athletes and consumers make a difference in their game, in their life and in their world. Our focus is to create the best product,the best services and best experiences for our consumers and we invite them to explore new territories and co-create the future of sport with us. As the creator brand, we like to challenge convention, make new rules and disrupt the norm.
‘Creating the New’ is the headline for our next five-year strategic business plan. ‘Creating the New’ is the attitude that leads us into the future – an exciting future, because our industry is growing in size and scope and will continue to do so. In fact, the sporting goods industry is growing faster than most other industries, including consumer electronics.
Creators today live in a constantly changing world and they demand newness and immediacy without compromise. In this rapidly changing environment, our culture and passion for innovation and consistent investment in research and development is essential.
