The Alkos Group is intensifying its commercial strategy in the make-up sector by investing in the strategic focus of mascara with a comprehensive range of five efficient variations proposed as part of a full service offer. The Company also decided to change its corporate logo and announced the launch of its new website in the coming week as well as a new stand at Cosmopack.

“It was important to create a new corporate identity reflecting the Group’s revival and commercial and financial recovery,” said Florence Lefeuvre, Sales, Marketing and Communication Director.

Make-up, Skincare, Body

A new logo that respects the history of the brand using a typography quite similar to the previous logo, while also reflecting its affiliation to the cosmetic field through the use of three colours corresponding to the Group’s three main industrial activities, namely Make-up, Skincare and Body. To note also that the “e” was removed at the end of the word “Groupe”, which becomes “Group” to mark the corporate internationalization of the Alkos Group.

As for the new institutional website, it is in line with this development, both dynamic and visual (attractive, colourful, “Made in France”).

To be continued….