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Angus Soft Fruits
Angus Soft Fruits Ltd. is a leading supplier of berries to UK & European retailers.
The Berry Specialists
Angus Soft Fruits Ltd. was established in 1994 with the ambition to sell fruit directly to retailers and continually improve the product available to consumers.
The first AVA™ strawberry was developed following the establishment of the Angus Soft Fruits Breeding Programme, and Angus Soft Fruits has been working with a range of retailers, wholesalers and food service customers in the U.K. and Europe ever since.
Using an insight led approach, the experienced Angus Soft Fruits sales team works collaboratively with customers to create consumer centric solutions to grow the berry market.
Angus Innovation
Known for its industry leading research and innovations, Angus Soft Fruits aims to develop new varieties which have improved flavour, appearance, shelf life, disease resistance and yield than existing varieties.
Working with like-minded growers across the globe to innovate and deliver outstanding quality fruit, Angus Soft Fruits has always ensured that it acts professionally and with the utmost integrity in all areas of the business.
