Anisa International, a global leader in the design and manufacturing of cosmetic brushes, announces the addition of three new executives to its leadership team and a new Senior Creative Director. These new team members bring with them strong expertise from the beauty and manufacturing space to support the organization's strategic plan for growth and to strengthen its current position as the trusted source for innovative concept-to-consumer brush solutions.
As the beauty industry’s cosmetic brush authority, Anisa International marks 15 years of manufacturing excellence at its brush facility in Tianjin, China. Opened in 2003, Anisa Tianjin was designed to be a fully-owned operation dedicated to safer and cleaner manufacturing processes with complete control from R&D to final brush production.
Today, Anisa International continues a commitment to set new sustainable standards of innovation, social and environmental responsible practices. At Anisa, we believe that what touches your face matters. This philosophy has been a driving force behind our mission of transparency and award-winning innovation including The New Naturals, a patent-pending, synthetic fiber collection that has resulted in ending the use of all animal fiber. Today, these fibers make up 100 percent of Anisa International’s business.
Employing over 500 engineers, artisans and production staff, Anisa’s passion for philanthropy is at the core of who they are as a global organization. Not only does the Anisa Tianjin team strive to better the environment but they are dedicated to giving back to the community in which they live and work. Similar to the US team, Anisa Tianjin employees participate in multiple charitable initiatives throughout the year and work closely with local orphanages to provide supplies and resources to children in need.
With a strong foundation grounded in purposeful artistry, passionate innovation and unwavering excellence, the company remains an authority in the brush manufacturing industry while putting their community, environment and brand partners first.
In addition to this exciting 15 year milestone, Anisa is also honored to be named a 2018 Estee Lauder Supplier of Excellence, recognizing best-in-class cosmetic suppliers for their operational excellence and outstanding performance in innovation, sustainability and agility.
“I’m so thankful to our Anisa Tianjin team and proud of the progress we have made as a global organization,” said Anisa Telwar Kaicker. “Our fully integrated manufacturing process proves our commitment to corporate sustainability and we w ill to continue to lead and raise the bar in the beauty industry.”
As the global leader in the creation of artistry beauty tools, Anisa International is proud to celebrate 25 years of brush-making and cosmetic tool design. A true pioneer within the brush industry, Anisa Telwar-Kaicker has proved to be a champion of consumer consciousness since the company's inception in 1992. In honor of this incredible milestone, Anisa International introduced a new brand vision – a legacy of excellence that connects everyone, everywhere to inspiring beauty products and experiences – marking an exciting start to their 25th year.
Your best beauty tool may also be your skin’s worst enemy. While makeup residue, oil and dead skin can collect on makeup brushes and impact your skin’s health, 39 percent of women who use these tools clean them less than once a month. Moreover, 22 percent admitted to never cleaning them, according to a recent online survey conducted by Harris Poll on behalf of Anisa International, a global leader in the design and creation of unique beauty tools and solutions.
- Jo Webb
- Company News
- Created 04 Dec 2018
- Modified 18 Jan 2019
- Hits 142