Anisa International is a global leader in the design and manufacturing of private label artistry makeup brushes and highly functional cosmetic tools and accessories.
Cosmetic companies worldwide seek out Anisa International for uniquely styled cosmetic brushes and trend-driven items. They also depend on the company's strong R&D to design superior products, creating a market need among consumers.
Our company offers premium make-up tools for brands in prestige, masstige and mass markets. By combining an intimate understanding of the industry with innovative design and manufacturing capabilities, we give our clients true creative and strategic partnership opportunities.
- To be the leader and most creative in what we do.
- To be respected and to create partnerships and develop long term relationships with our customers.
- To create a community in our organization of support and ambition through collaboration, to design from the ground up, to create truly beautiful and functional products that women use to feel good about themselves.
Innovation is a key differentiator for the company and continues to drive new product development. Aside from holding five design patents and registered trademarks, the company was sought out by DuPont Filaments to help develop and launch its Natrafil© fiber, a synthetic fiber that mimics the performance of natural hair. With this fiber, Anisa International is leading the trend toward synthetics in an industry where currently 95 percent of powder brushes use natural hair. In true collaboration with the brands we support, we will strive to seek out the best fibers, materials and designs.
Our fully integrated manufacturing facility in Tianjin, China is the only large-scale American-owned professional cosmetic brush company in the region. With end-to-end control of its manufacturing process, Anisa International can offer clients critical capabilities such as:
Exceptional Quality & Social Responsibility: The facility is routinely independently audited for social and quality compliance, and employees receive competitive wages as well as incentives that recognize performance.
Agile Production Process: The overall development timeline runs only 60 to 90 days. This agility enables clients to keep pace with today's fast- fashion trend cycles.
With a strong emphasis on R&D, the company reinvests a percentage of its income back into the development and testing of new product concepts. Incubator brand adesign serves as a virtual R&D arm for clients. By testing its most cutting-edge designs and product innovations on a design's customer base of beauty experts and trade professionals, Anisa International gains invaluable feedback to be shared with clients and used to create better, user-inspired tools. Through its commitment to innovation and design, the company enhances its clients’ ability to generate consumer excitement and fuel sales growth.