As the beauty industry’s cosmetic brush authority, Anisa International marks 15 years of manufacturing excellence at its brush facility in Tianjin, China. Opened in 2003, Anisa Tianjin was designed to be a fully-owned operation dedicated to safer and cleaner manufacturing processes with complete control from R&D to final brush production.
Your best beauty tool may also be your skin’s worst enemy. While makeup residue, oil and dead skin can collect on makeup brushes and impact your skin’s health, 39 percent of women who use these tools clean them less than once a month. Moreover, 22 percent admitted to never cleaning them, according to a recent online survey conducted by Harris Poll on behalf of Anisa International, a global leader in the design and creation of unique beauty tools and solutions.
“Interestingly, 65 percent of women who clean their brushes do so to avoid bacteria, breakouts and blemishes. They understand the consequences, but they still don’t clean them as often as beauty experts recommend,” said Anisa Telwar-Kaicker, founder and CEO of Anisa International. “We suggest cleaning cosmetic tools a minimum of once a month, but twice a month would be best.”
The most common reasons cited for not cleaning makeup brushes:
- 22 percent say it takes too long to clean them or for the brushes to dry
- One in five (21 percent) weren’t aware they needed to
- 19 percent just buy new brushes
- 17 percent don’t know how to clean them properly. Ask millennials and that number jumps to 31 percent.
Among women who do clean their makeup brushes, the majority (85 percent) use household products such as water, shampoo, dish soap or olive oil.
The survey also found that 60 percent of women who have purchased a makeup brush have spent $10 or more on a single brush, while a quarter have spent $20 or more.
“Today’s consumers are spending a significant amount on cosmetic brushes in order to achieve desired makeup looks, but they’re not protecting their investment or their skin by properly caring for these tools,” said Telwar-Kaicker. “This survey indicates that there’s a need for beauty brands to educate consumers about the importance of cleaning, the proper techniques and the revolutionary new products available that minimize the amount of time it takes.”
An industry innovator in makeup brush design, Anisa International has collaborated with top beauty brands to develop brush cleansing wipes and sprays that combine ease-of-use and convenience, allowing brushes to dry in just minutes. While the traditional method of brush cleaning is still effective, these new products offer a stress-free solution to cut the cleaning and drying time and avoid damaging the brush.
Anisa International, a global leader in the design and manufacturing of cosmetic brushes, announces the addition of three new executives to its leadership team and a new Senior Creative Director. These new team members bring with them strong expertise from the beauty and manufacturing space to support the organization's strategic plan for growth and to strengthen its current position as the trusted source for innovative concept-to-consumer brush solutions.
As the global leader in the creation of artistry beauty tools, Anisa International is proud to celebrate 25 years of brush-making and cosmetic tool design. A true pioneer within the brush industry, Anisa Telwar-Kaicker has proved to be a champion of consumer consciousness since the company's inception in 1992. In honor of this incredible milestone, Anisa International introduced a new brand vision – a legacy of excellence that connects everyone, everywhere to inspiring beauty products and experiences – marking an exciting start to their 25th year.
- Jo Webb
- Company News
- Created 20 May 2015
- Modified 18 Jan 2019
- Hits 155