As the global leader in the creation of artistry beauty tools, Anisa International is proud to celebrate 25 years of brush-making and cosmetic tool design. A true pioneer within the brush industry, Anisa Telwar-Kaicker has proved to be a champion of consumer consciousness since the company's inception in 1992. In honor of this incredible milestone, Anisa International introduced a new brand vision – a legacy of excellence that connects everyone, everywhere to inspiring beauty products and experiences – marking an exciting start to their 25th year.

Kaicker founded Anisa International as a marketing and distribution partner for cosmetic brushes during a time when interest in makeup artistry tools was first flourishing. By 2003, Kaicker began to grow the brand strategically into an innovation, design and production leader. With the launch of a state-of-the-art manufacturing facility in Tianjin, China, the company honed its expertise and skilled hand-craftsmanship in cosmetic brushes while establishing key partnerships with some of the biggest names in the beauty world. Opening its New York studio in 2014, the company expanded into other vertical markets that benefit from its beauty and fashion industry expertise.

"It is the friendships and partnerships I have garnered over the years that have given my company the support and encouragement to keep going," said Anisa Telwar Kaicker, Founder and CEO. "It was a very humble startup 25 years ago as I was not formally trained to build a business; but with the assistance and shared opportunities of my peers within the industry – I learned a way to grow this global organization that I truly take pride in."

Over the past year, Anisa International has been leading the brush industry to end all use of animal hair while providing synthetic fiber replacements. Through extensive research and gathering of consumer insights, Anisa International recently launched three patent-pending fibers as part of The New Naturals™ – including substitutions for squirrel, goat and pony. Along with the synthetic transition, Anisa International continues to push the conversation of brush care, developing products to meet the needs of consumers for daily, weekly, and monthly cleanings.

Over the past 25 years, Anisa International has proved that purposeful artistry, passionate innovation, trusted collaboration and unwavering excellence are the keys to success. The company is excited for the future and will continue to provide solutions in the ever-evolving beauty space.