You know the impact of social media in today’s marketplace, yet you may not have used it as much as you could to market your brand of cosmetics or skincare products. With the impact of our various social media conduits, marketing your brand is easier than ever. Here are a few ways you can use the power of social media to attract attention to your products.
If you produce any type of skincare or personal care item, you are probably well-acquainted with K-beauty by now. For many years, it was more or less of a youth-oriented concept but now it has grown up, creating fans in young and old alike. And with good reason.
The Love Affair with All Things K
According to Allied Market Research, the market share of K-beauty products in 2018 was valued at $9.3 billion, projected to reach $21.8 by 2026. K-beauty focuses on not only beauty but also health and wellness. And they stay ahead of the new product curve with remarkable innovations using unique materials particularly when you consider that some products highlight ingredients such as snail slime, bee venom and pig collagen.
Add to their unique ingredients the fact that they can keep their products highly affordable while keeping their cosmetics packaging cute and quirky, K-beauty seems to have hit a chord with the west.
Popular culture is just part of the Korean allure. From Korean dramas to Baby Shark, all things Korean are a hit today in the United States. But when it comes to Korean beauty, it was the antithesis of what we had come to see previously which was matte and very over-the-top.
Health and Beauty Intersect
Conversely, K-beauty is about youth, moisture, health and a glowing, fresh look or what they call “gwang”. K-beauty entrepreneur Christine Chang summed it up: “When your skin is so healthy, even-toned and plumped with hydration that it’s almost translucent, like a shard of glass.” Hence the concept of glass skin, or no-makeup makeup. And like many things that we have embraced from that part of the world, it takes skin-care and makeup from drudgery to ritual.
Historically, Koreans have taken their beauty very seriously. In fact, culturally, they have valued the health of their skin for centuries. Although it has become commercialized, it is a cultural philosophy to them. And despite the fact that we are seeing odd ingredients coming out of the K-beauty trend, this is also historically true. They have used ingredients such as mung beans and silkworm cocoons in traditional formulations as well as other natural ingredients that happened to be readily available. So snail slime is not all that strange to Korean beauty.
Protection From the Sun
Another focus of K-beauty products is keeping away the aging effects of the sun. While we have played with sunscreens in our products recently, in Korea it has been serious business for a good long time. In fact, Korea gives us some of the best sun protection products in the world.
Alicia Yoon of Peach and Lily puts it very succinctly. “Confusion values shaped Korean beauty ideals, and inner beauty and modesty became a virtue in comparison to showier makeup. To achieve the most beautiful, unadorned look, healthy skin became a priority.”
Even though you may not produce your skincare products or cosmetics with things like snail slime, but we are sure that you take your products as seriously as the Koreans. And your packaging will need to show off your own unique brand. At APG, we’re experts in the packaging industry with hundreds options, one that is sure to be right for your product. Contact us and let us help you with all your cosmetic packaging needs.
Your brand is your bread and butter as a cosmetics or skincare manufacturer. And the product itself is only part of that brand. The face -- or packaging -- of your product is part of what gets the attention and attraction to your product before it is even removed. Standing out from the competition is often what makes or breaks even the best product.
For companies that need a specific brand presentation but don’t have extensive financial resources to invest in custom molds and tooling, stock products can be a perfect fit. Today, there is the ability to take stock packaging and make it speak the language of your brand without the custom price point.
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The $532 billion cosmetics industry is a competitive playing field, so you can't afford a slip up when it comes to packaging. Poor design, and low-quality or inconsistent quality materials will affect your sales. APackaging Group highlights the packaging solutions you can count on to stay on top of your game.
The best cosmetic container options for your products
Today’s packaging and cosmetic containers must not only fit the personality and packaging needs of the product but, often, they can also convey their own message on who you are as a brand. In fact, product containers should be considered at the beginning of a launch plan to ensure that your brand message is seamless.
Natural vs. sanitary - How COVID-19 has changed the way we think about our products
Over the past few years, we have seen a growing trend in sustainability and environmentally clean products. Many environmentally-conscious nonprofits had announced significant steps toward more sustainability and transparency in the beauty and personal care industry bringing large industry players on board.
Since the inception of e-commerce in the early 1990s, not only has online shopping grown exponentially but, especially during the COVID-19 shutdown, it has been the only way that your customer could get your product with brick and mortar shopping virtually at a halt. And as we see retail morphing in real time and many traditional retailers going away, online presence is more important than ever.
If your brand is running out of inventory and needs more plastic bottles quickly, APackaging has the solution to package hand soaps and hand sanitizers. With the current increased demand for products to help combat the spread of the coronavirus, relevant packaging components are also needed in high volumes. Count on APackaging to supply their airless plastic bottles and to do it quickly, as they have already have inventory in stock.
APackaging launches a new website
New website drawn from the inspiration of “Great things are done by a series of small things brought together" – Vincent Van Gough. Cleverly aligning the brand’s bold aesthetic with its refined manufacturing process for all things package related in health, beauty, pets, e-commerce, and industrial; offering sustainable alternatives ‘WHERE PACKAGING COMES TO LIFE’.
- Jo Webb
- Company News
- Created 13 Oct 2020
- Modified 05 Oct 2020
- Hits 108