Your brand is your bread and butter as a cosmetics or skincare manufacturer. And the product itself is only part of that brand. The face -- or packaging -- of your product is part of what gets the attention and attraction to your product before it is even removed.
We have all seen packaging that defines a brand from the more timeless to the most cutting-edge. Your packaging should clearly say who you are, who your customer is, even what your business focus is.
With a careful and astute packaging designer, you can create a design and approach that makes a definitive statement about your product just in the way it is presented. Standing out from the competition is often what makes or breaks even the best product.
Simplicity is Classic
In many ways, less is more. Consumers are often attracted to the color of the packaging or a particular shape or symbol. But too many competing features can muddy the packaging and make it too busy. With just the right combination of color, shape and even the font of your lettering, you make an understated statement about your product without busy fanfare.
Emphasis on a Logo
In keeping with simplicity, you may want to create a memorable logo and have that as your design emphasis. A logo that is simple, clean and depicts a clear message of your brand is often all you need to set yourself apart without ambitious and overly busy packaging designs.
Does your brand have a story? Most consumers are drawn to a product with a compelling story. It builds community and gets brand loyalty, not only to the product line but to the story itself. If your product has an interesting and compelling story to tell, ask your designer how you may be able to convey that in your packaging.
Your brand may be reflecting your values. This is particularly true with natural and organic products. Why not further state your values to health and well being by extending that to your packaging. This is easy to do with eco-friendly packaging options. Your customers will understand the further value of your product when it is packaged in an environmentally conscious way.
A Worthwhile Investment
An investment in the design and message of your packaging can go a long way in furthering your brand. And this doesn’t mean that you have to fully customize your approach.
There are many ways your designer can take a stock product and make it look uniquely yours. With a huge array of stock inventory and customization options, your packaging can look as uniquely yours as it would with a completely customized version. This is particularly good for those companies who don’t have the financial resources to pour into customized molds, tooling and surface treatments.
At APG, we have an inventory of packaging options with talented designers who can make your packaging speak volumes about your brand. Contact us to see our current inventory and to speak with one of our designers to see the options you have to make your packaging stand out from the competition.
How to create luxe packaging that’s super sustainable
Sustainability is becoming an increasingly important factor for customers and manufacturers when it comes to packaging. With demand rising, brands have to look for ways to make their packaging kinder to the environment. This used to mean making compromises, which many luxury brands didn’t want to make.
Using the power of social media marketing for skin care products
You know the impact of social media in today’s marketplace, yet you may not have used it as much as you could to market your brand of cosmetics or skincare products. With the impact of our various social media conduits, marketing your brand is easier than ever. Here are a few ways you can use the power of social media to attract attention to your products.
The benefits of stock cosmetic packaging
For companies that need a specific brand presentation but don’t have extensive financial resources to invest in custom molds and tooling, stock products can be a perfect fit. Today, there is the ability to take stock packaging and make it speak the language of your brand without the custom price point.
How to choose a packaging supplier for liquid cosmetics
The $532 billion cosmetics industry is a competitive playing field, so you can't afford a slip up when it comes to packaging. Poor design, and low-quality or inconsistent quality materials will affect your sales. APackaging Group highlights the packaging solutions you can count on to stay on top of your game.
The best cosmetic container options for your products
Today’s packaging and cosmetic containers must not only fit the personality and packaging needs of the product but, often, they can also convey their own message on who you are as a brand. In fact, product containers should be considered at the beginning of a launch plan to ensure that your brand message is seamless.
Natural vs. sanitary - How COVID-19 has changed the way we think about our products
Over the past few years, we have seen a growing trend in sustainability and environmentally clean products. Many environmentally-conscious nonprofits had announced significant steps toward more sustainability and transparency in the beauty and personal care industry bringing large industry players on board.
How does your packaging convey your brand online?
Since the inception of e-commerce in the early 1990s, not only has online shopping grown exponentially but, especially during the COVID-19 shutdown, it has been the only way that your customer could get your product with brick and mortar shopping virtually at a halt. And as we see retail morphing in real time and many traditional retailers going away, online presence is more important than ever.
Airless bottles available immediately during COVID-19
If your brand is running out of inventory and needs more plastic bottles quickly, APackaging has the solution to package hand soaps and hand sanitizers. With the current increased demand for products to help combat the spread of the coronavirus, relevant packaging components are also needed in high volumes. Count on APackaging to supply their airless plastic bottles and to do it quickly, as they have already have inventory in stock.
- Jo Webb
- Company News
- Created 30 Sep 2020
- Modified 05 Oct 2020
- Hits 696