The cosmetic market in Russia is still developing. Demand for innovative packaging for cosmetic products increases year by year. The annual average growth rate of the Russian cosmetic market is 15%.  Russia takes a leading position in the world in the implementation of cosmetic products. A prospective market is luxury cosmetics, including products for children and men. At the same time, many companies prefer to buy European packaging that looks expensive and stylish.

The position of Russian manufacturers is strengthened because they invest in the introduction of innovative recipes, scientific research, and improved product quality. Consumers increasingly choose Russian cosmetics because  they appreciate natural products, and the prices of Russian cosmetics are competitive.  Russian manufacturers have about 50% share in the cosmetic market in Russia.

Experts estimate that Russian women spend about 12-15% of their income on fragrance and cosmetic products every year. This is higher than in the countries of Western Europe. The segment of preventive and curative cosmetics is actively developing, and natural cosmetics and men’s lines are also becoming widespread in Russia.

Russian manufacturers gladly buy the package from Europe, that can boast high quality and innovative solutions. Arexim Packaging can help firms to enter the Russian market and take advantage of the opportunities and huge prospects that the market offers.

Arexim Packaging is a company from Poland that has sold packaging in Russia since 1998. The Russian market is constantly changing and companies must quickly adapt to these changes. Arexim Packaging has introduced many European packaging manufacturers to the Russian market. With Arexim Packaging companies can discover new possibilities in the Russian market.