As the peak professional body for packaging education & training in Australasia it is paramount that the Australian Institute of Packaging (AIP) offers professional designations that are internationally recognised and have the ability to raise the profession of packaging technologists and designers across the globe.
In September 2018 Australia’s 2025 National Packaging Targets were announced at a milestone industry event convened by the Australian Packaging Covenant Organisation (APCO). These targets build on commitments made on 27 April 2018 by Commonwealth, state and territory environment ministers and the President of the Australian Local Government Association to set a sustainable path for Australia’s recyclable waste.
The 2025 National Packaging Targets are:
• 100% of all Australia’s packaging will be reusable, recyclable or compostable by 2025 or earlier.
• 70% of Australia’s plastic packaging will be recycled or composted by 2025.
• 30% average recycled content will be included across all packaging by 2025.
• Problematic and unnecessary single-use plastic packaging will be phased out through design, innovation or introduction of alternatives.
With 2025 only six years away now is the time for your business to stop and re-evaluate current packaging designs and formats and develop a structured plan to ensure that all of your packaging adheres to the sustainable targets.
As the peak professional body for packaging education and training in Australasia the Australian Institute of Packaging (AIP) is often asked to simply provide a list of the exact substrates and materials that should be selected for every product on the market to meet the sustainable packaging targets. The answer unfortunately is never that simple. When you sit down to re-design your packaging please make sure that your team are fully informed and able to truly measure the reasons behind your decisions. Gather as much data as possible to be able to manage all expectations across your business and your supply chain.
We often remind packaging technologists and designers that the true role of packaging is its functionality. First and foremost, packaging is designed to ensure that a product is protected all the way across the supply chain until it is purchased by the consumer. This includes the vital role that packaging plays in ensuring the health and safety of the products and consumers, that product waste is kept to a minimum and the efficiency of the packaging can withstand the rigors of transport.
The functionality of the packaging cannot be ignored when re-designing your packaging to meet the 2025 National Packaging targets. ‘Sustainable Packaging’, in the simplest of terms, is packaging that performs the primary role of functionality but is also designed with the lowest possible environmental impact when compared to an existing or conventional pack. Finding the balance between functionality, commercial reality, consumer demands, and environmental criteria is the real challenge.
For existing packaging ask yourself what is the true purpose of the packaging you are currently using and then stop and re-evaluate whether the packaging can be improved and altered to either be reduced, reused or recycled. Challenge your design process and start incorporating the 2025 National Packaging Targets in all of your packaging. Re-design your on-pack communication to demonstrate the changes and to enable customers to better understand what your business has done to adhere to the 2025 targets. When reviewing conventional packaging ask yourself whether the materials you are currently using are truly right for Sustainable Packaging and consider alternatives.
New Product Development
For all New Product Development (NPD), incorporating Sustainable Packaging Design from the beginning will be a much easier process and this should ultimately become a fundamental part of your packaging design. NPD is the perfect time to focus on the number one Waste Management Hierarchy item of REDUCE. Ask the question what can you do to reduce your packaging before it is even designed and manufactured? Is your business doing everything in its power to reduce as much packaging as possible from your primary, secondary and tertiary products?
Lifecycle Assessment Tools and Lifecycle Thinking
Incorporating Lifecycle Assessment (LCA) Tools into your NPD process should be a consideration as LCA quantifies the environmental burdens associated with a product, process of activity over its entire lifecycle, from production of the raw material to disposal at End-of-Life. (as defined by INCPEN). Using LCA tools provides insight and better understanding of how to include Lifecycle Thinking into your packaging design processes and will help achieve the 2025 targets. Lifecycle Thinking also enables the team to determine whether the changes will have a greater or lesser environmental impact on other parts of your supply chain e.g. within transport, storage or disposal.
Understanding Recycling Facility Capabilities
We would also recommend that you look at the End of Life (EoL) of your product, or the expected disposal option for your packaging when the customer/consumer has removed the product. APCO has developed the Packaging Recyclability Evaluation Portal (PREP), which provides information to ensure that you are selecting the most appropriate packaging substrates that will actually be able to be reused, recycled or repurposed. The PREP tool is the starting point for the application of the new Australasian Recycling Label (ARL), which provides helpful and consistent on-pack information to the consumer on correctly disposing of the packaging items.
All manufacturers and their packaging teams have a responsibility to better understand the current recycling facilities and capabilities in this country, and those into which you may export your products, and ensure that your packaging is able to be sorted and processed through these systems.
A useful exercise is to take your designers, marketers and agencies down to the local Material Recovery Facilities (MRF) to see what happens to the packaging collected at kerbside. Also arrange with your suppliers to visit the paper, glass or plastics recycling facilities or review the RED Cycle program for soft plastics to really get a true view of what happens to your packaging at the End-of-Life. This exercise will ensure that the whole design team develops packaging that can be reused, recycled, composted or repurposed.
Auditing your Supply Chain partners
Are you manufacturing a new product with primary packaging that has been re-designed to meet the sustainable packaging targets only to find out your Supply Chain partners are incorporating non-recyclable materials in your secondary and tertiary packaging? Have you reviewed and audited your entire packaging supply chain? Are your partners working towards the 2025 National Packaging Targets and if they are not, ask them why?
There are so many decision points that need to be discussed when re-designing your packaging to meet the 2025 National Packaging Targets and many I have not covered. A great place to start is by contacting the Australian Packaging Covenant Organisation (APCO) who are tasked by the Federal Government to ensure that the targets are achieved. APCO have developed a substantial amount of information tools, checklists and guidelines that will guide you through the process and will help you optimise packaging to make more efficient use of resources and reduce environmental impact without compromising product quality and safety.
The Australian Institute of Packaging (AIP) has a focus on educating industry and can work with your teams to better understand the challenges you will face with packaging re-design. The AIP’s ‘Introduction to Sustainable Packaging Design’ training course, which incorporates a visit to a MRF, is a great way to shift your mindset. The Institute introduced the new training course in late 2018 and to date we have trained close to 800 people across Australia, New Zealand, Thailand and the Philippines. The AIP has also developed three new courses- ‘Lifecycle Assessment Tools for Sustainable Packaging Design’ and ‘Tools to Meet the 2025 National Packaging Targets: PREP & ARL’ and the Future of Flexibles Packaging - that are available for all of industry to attend.
Ultimately the goal is to achieve optimal outcomes for packaging functionality and to collectively meet the new 2025 National Packaging Targets. If you haven’t started your Sustainable Packaging journey as yet then we would encourage you to take the first step today. Ask the AIP how.
Nerida Kelton MAIP
Executive Director – Australian Institute of Packaging (AIP)
ANZ Board Member – World Packaging Organisation (WPO)
All too often Accessible Packaging is not considered when designing products which in turn leads to unnecessary frustration when opening & closing packs, reading the ingredients and opening instructions on packaging. It is important that Packaging Technologists consider how their packaging design could affect someone’s ability to eat, drink and the flow on of wasting food.
Let’s be truthful about Sustainable Packaging Claims on-pack
With the 2025 National Packaging Targets significantly shifting the packaging design landscape in Australia, a critical element that is coming up short is truthful and accurate environmental claims on-pack. More than ever consumers are demanding brands to be honest about their sustainability journey including the choice of wording and logos on-pack.
Entries now open for PIDA awards 2020
Entries are now open until 14 February for the 2020 Australasian Packaging & Innovation Awards for Australia and New Zealand. The AIP, in conjunction with Packaging New Zealand, have designed the PIDA awards to recognise companies and individuals who are making a significant difference in their field in Australia and New Zealand.
The AIP is pleased to advise that the Semester 1 intake is now open for 2020 Master of Food & Packaging Innovation with applications closing 30 November 2019. The Master of Food and Packaging Innovation is an inter-disciplinary degree that explores food processing, entrepreneurship and innovation in product and packaging design at an advanced level.
Mindsets have shifted over the last few years and globally consumers are now actively driving brands and their packaging departments to align their Sustainable Packaging Design to incorporate the 5R’s and to redesign with environmental impacts in mind. Packaging Technologists are being asked to re-consider the outcomes of their packaging design all the way across the supply chain.
The Australian Institute of Packaging (AIP); the peak professional body for packaging education and training in Australasia; is pleased to once again be joining the official partner program for PACK EXPO Las Vegas and co-located Healthcare Packaging EXPO 2019 (Sept. 23-25, 2019; Las Vegas Convention Centre).
Pierre Pienaar, Education Director for the Australian Institute of Packaging (AIP) and President of the World Packaging Organisation (WPO), recently received an appointment as Professor to the Sichuan University in Chengdu, China. Chengdu is the fourth largest city in China with a population of 17 million and is the capital of Sichuan Province.
Three Australian companies and one New Zealand company have achieved international recognition for their innovative and unique packaging designs in the prestigious WorldStar Packaging Awards for 2019. The winning companies include Caps and Closures for Precise Pour, ILNAM Estate for 8 Kangaroos, Lactote for POLATOTE and Radix Nutrition for their Foil Packaging Breakfast Pouch and were across three categories, Beverage, Food and Domestic & Household.
On-pack date related label is one of the most direct information carriers used in food industry to communicate specific product attributes with consumers. On one hand, it is regarded as an effective tool which can help consumers to make informed consumption decisions. However, on the other hand, it has been identified as one of the major factors that contributes to the problem of consumer food waste.
Winners announced for 2019 Australasian Packaging Innovation & Design Awards
The winners of the 2019 Australasian Packaging Innovation & Design Awards (PIDA) for Australia and New Zealand were announced at a gala dinner on the 30th of April at the SOFITEL Wentworth, Sydney. The PIDA Awards are the exclusive feeder program for the prestigious WorldStar Packaging Awards run by the World Packaging Organisation (WPO) with the 2019 PIDA winners automatically eligible for entry into the 2020 international competition.
Finalists announced for 2019 Australasian Packaging Innovation & Design Awards
Finalists have been announced for the 2019 Australasian Packaging Innovation & Design Awards (PIDA) which has been designed to recognise companies and individuals who are making a significant difference in their field across Australia and New Zealand.
The Australian Institute of Packaging (AIP) has announced the winner of the tenth annual APPMA Scholarship program that entitles one lucky person to receive entry into a Diploma in Packaging Technology valued at $9,000. The winner is Janell Siek who sees that packaging is perhaps the most hard-working component of any product found in the retail space.
The use of life cycle assessment tools for sustainable packaging design
The Australian Institute of Packaging (AIP) has created a new training course on ‘The use of Life cycle Assessment Tools for Sustainable Packaging Design’. This is aimed at providing an introduction and learning framework for packaging industry professionals to apply lifecycle thinking to their working contexts and includes an understanding of the reasons why lifecycle thinking is critical.
AIP announces finalists for 2019 AOONA scholarship
The Australian Packaging and Processing Machinery Association (APPMA), in conjunction with the Australian Institute of Packaging (AIP), are pleased to announce that there are three finalists for the tenth annual Scholarship program which will enable one lucky packaging technologist, designer or engineer in Australia the opportunity to complete a Diploma in Packaging Technology to the value of $9,000. The Diploma in Packaging Technology is a Level 5 qualification which is internationally recognised.
2019 AIP National Technical Forum Registrations are now open
The Australian Institute of Packaging (AIP) confirms that on the 30th of April all of industry will have the opportunity to attend not one packaging educational event, but three. Starting the day with a Women in Packaging breakfast, followed by the biennial AIP National Technical Forum, then finishing with the gala Australasian Packaging & Innovation Design Awards dinner - this is a must-attend.
WPO Lifetime Achievement Award - Keith Chessell FAIP
The Australian Institute of Packaging is pleased to advise that one of its Life Members Keith Chessell FAIP has been recognised for his significant contribution to the packaging industry over the last 50 years with a Lifetime Achievement Award from the World Packaging Organisation.
2019 APPMA Scholarship now open: applications close 22 February 2019
The Australian Packaging and Processing Machinery Association, in conjunction with the Australian Institute of Packaging, are pleased to announce that submissions are open for the tenth annual Scholarship program which will enable one lucky packaging technologist, designer or engineer in Australia the opportunity to complete a Diploma in Packaging Technology to the value of $9,000.
PIDA awards introduce new special award category for accessible packaging design
The Australian Institute of Packaging (AIP) and Packaging New Zealand are pleased to introduce a new Accessible Packaging Design category to the annual Packaging Innovation & Design Awards program. The Accessible Packaging Design Special Award is designed to recognise packaging that is accessible, intuitive, easy-to-open and innovative and is in partnership with Arthritis Australia and Arthritis New Zealand.
AIP helps educate Philippines packaging community
The Australian Institute of Packaging (AIP) recently ran 3 new educational seminars on packaging for over 600 people at the inaugural ProPak Philippines trade show. Powered by ProPak Asia, ProPak Philippines was truly the first-of-its-kind food, drink and pharmaceutical focused international trade exhibition for the regions rapidly expanding processing & packaging industries.
One of the core objectives of the Australian Institute of Packaging (AIP) is to ensure that individuals are recognised for their significant contributions to the packaging industry. Dr Carol Kilcullen-Lawrence PhD, FAIP, CPP, National President of the AIP had the opportunity at the gala awards night on the 2 May to present five AIP Special Awards. The AIP Special Awards are not given often and are designed to recognise inspirational individuals who have contributed significantly to the packaging industry over many years.
2019 Packaging New Zealand Scholarship now open
Packaging New Zealand are pleased to announce that entries are now open for their annual Scholarship program for 2019. The annual Packaging Scholarship enables one lucky packaging technologist, designer or engineer in New Zealand the opportunity to complete a Diploma in Packaging Technology to the value of $9,000. The Diploma of Packaging Technology is offered through the Australian Institute of Packaging (AIP); the peak professional body for packaging education and training in Australasia.
Australia & NZ Packaging Innovations recognised in 2019 Worldstar Packaging Awards
Three Australian companies and one New Zealand company have achieved international recognition for their innovative and unique packaging designs in the prestigious WorldStar Packaging Awards. The winning companies include Caps and Closures for Precise Pour, ILNAM Estate for 8 Kangaroos, Lactote for POLATOTE and Radix Nutrition for their Foil Packaging Breakfast Pouch and were across three categories.
2018 AIP Year in Review
With 2018 nearing an end, it is time to reflect on what was one of the most successful and action-packed years the Australian Institute of Packaging (AIP) has ever had in its 55-year history. We started the year by hosting the 2018 AIP National Conference, 2018 Packaging Innovation & Design Awards, 2018 WorldStar Packaging Awards, the 100th World Packaging Organisation Board Meeting and the inaugural Women in Industry Forum and we just kept going for the rest of the year. We have tried to highlight some of the key events and initiatives that the AIP undertook this year in this our final newsletter for 2018.
- Jo Webb
- Company News
- Created 04 Nov 2019
- Modified 04 Dec 2019
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