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    Rexam's first to print high-definition photos on cans using Editions Super Premium technology

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    • Ball Corporation
    Rexams first to print high-definition photos on cans using Editions Super Premium technology
    South America, Brazil, Eating, Drinking, Beverages - Non-Alcoholic, Carbonated Drinks, Premium, Primary Packaging, Beverage Cans, Beverage Cans - Aluminium, Secondary Packaging, Labels, Metal, Metal - Aluminium

    Rexam, the global beverage can maker and number one in South America, recently worked with Devassa Brewery to launch a collectable range of beverage cans to promote their partnership with the movement #RIOEUTEAMO (Rio I Love You).

    The new labels use Rexam's EditionsTM Super Premium technology which allowed the production of seven different labels made by a combination of the brand name, Davassa and photos of the landscape of Rio de Janeiro. The cans are the first in the world to showcase high-definition photos. To finish, the Devassa cans have a matte varnish.

    Similarly, Guaraná Cruzeiro of NewAge Bebidas, recently launched their product in aluminium cans. Also using Rexam' Editions TM Super Premium technology, there are 24 different versions of the can with a sophisticated matte varnish finish.

    And thanks to Rexam's Editions TM technology you are more than likely to find your name on a Coca-Cola Zero can on supermarket shelves in Argentina.

    See also

    Produced by Rexam, the Skol Beats Senses beer can pioneers the use of transparent UV ink

    At the end of October, Skol Beats Senses – specially developed for people who are looking for new night life experiences – will reach the markets. Mild and refreshing, Senses is the first and only beer-based drink that can be consumed on the rocks, so it can be characterised as a more exclusive and versatile beverage. The can produced by Rexam – the leading beverage can and end maker in South America – features a matt varnish coating and transparent UV ink that glows in the dark when exposed to ultraviolet light.

    Rexam receives silver at 2014 ABRE Brazilian Packaging Awards

    Rexam, the leading beverage can and end manufacturer in South America, was awarded the silver trophy for the Alcoholic Beverage Packaging category of the 2014 ABRE Brazilian Packaging Awards. The beverage can maker beat competition with the FUSION aluminium bottle for Smirnoff Ice. The 11oz bottle is unique in the Ready to Drink (RTD) category in the country; it is the lightest bottle in the South American market and showcases Rexam's HD printing which allows the print of highly detailed images on the label.

    • Brand Launch
    • English
    • Modified 01 Sep 2015
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