Rexam and Alcon Group present new range of can designs featuring Spider-Man

Alcon Group have collaborated with Rexam, a leading global beverage can maker, to develop a range of Spider-Man themed can designs, continuing the development of a licenced product by Marvel and Mio milkshake producer.

The partnership between Marvel and Mio marks a range of new flavours being launched. Mio milkshakes with flavours of orange and passion fruit will be available in Spider-Man cans.

Speaking about the ongoing relationship with Rexam, Nikita Volkov, Mio Marketing Director says:

"We knew we could rely on Rexam's professional approach to create a unique package for the product. We are thrilled with the new Marvel can designs and hope that our younger target audience will love them."

The 33cl sleek cans, produced by Rexam's Vsevolozhsk plant in Russia, are now available in traditional retail outlets and local networks in Russia and soon will be available in federal networks.