Public
Bandai Namco Locations
If this is your company, CONTACT US to activate Packbase™ software to build your portal.
Bandai Namco
BANDAI NAMCO Studios continually provides content that brings smiles and happiness to people around the world.
”Innovation Through Creativity”
The history of entertainment, and games in particular, is the history of continuous innovation through creativity. As a professional group in the field of gaming, we adopted this slogan to serve as our starting point when we founded BANDAI NAMCO Studios. Innovation, particularly discontinuous innovation, is born from boldly attempting to reach goals that initially seem impossible.
The path to achieving these goals is by no means smooth. It requires the discovery of hypotheses based on creativity and curiosity unconstrained by convention, the drive to make the most of available technology and verify it on a small scale, and the insatiable passion for gaming that fuels devotion to ideas until they achieve full acceptance by the wider world.
As the entertainment world continues to undergo dramatic changes, BANDAI NAMCO Studios will itself become part of these changes to maintain its position as a group that gives rise to future innovation, hand in hand with its companions worldwide.
All this is so that we can provide content that brings surprises and new forms of fun to people around the world.
mission
“Dreams, Fun and Inspiration”
Dreams, Fun and Inspiration are the Engine of Happiness. Through our entertainment products and services, BANDAI NAMCO will continue to provide Dreams, Fun and Inspiration to people around the world, based on our boundless creativity and enthusiasm.
vision
“The Leading Innovator in Global Entertainment”
As an entertainment leader across the ages, BANDAI NAMCO is constantly exploring new areas and heights in entertainment. We aim to be loved by people who have fun and will earn their trust as the Leading Innovator in Global Entertainment.
Our Symbol
The BANDAI NAMCO Group symbol are used widely by BANDAI NAMCO Holdings Inc. and its affiliated companies, acting as the visual icon for the entire Group.
Brand Concept
Fusion and Evolution
Like a newly energized life form, two forms organically integrate and fuse, constantly evolving to generate unparalleled Dreams, Fun and Inspiration - a concept represented in the BANDAI NAMCO Group symbol.
Group Symbol Color
Our passion and unbridled approach to entertainment is expressed by the layered colors of red, orange and yellow in the Group symbol.
Toys and Hobby
Planning, development, production, and sales of toys, capsule toys, cards, confectionery and foods, apparel, sundries, plastic models, prizes, stationery, and other products
Role and Strategy
The Toys and Hobby Unit, in accordance with its Mid-term Vision of Break Out of the Box. Wow the World !, will work to further expand its fields of business in toys and toy-related areas. In addition, the unit will strive to achieve maximum growth in products for the mature fan base. In this way, we will aim for further growth in Japanese and global markets.
Network Entertainment
Planning, developing, and distributing network content; planning, developing, and sales of home video games
Role and Strategy
The Network Entertainment Unit, in accordance with its Mid-term Vision of being a “Transnational Company” creating value for consumers, will take on the challenge of developing an intimate understanding of our consumers to anticipate their needs. In addition, we will aim to implement a clear global strategy with a strong local focus, and we will strive to further enhance our presence in global markets.
Real Entertainment
Real entertainment business, including planning, production, and sales of amusement machines; planning and operation of amusement facilities, etc.
Role and Strategy
The Real Entertainment Unit, in accordance with its Mid-term Vision of We create “Entertainment Experience Only Now and Here” worldwide, will reinforce the value chain in the amusement business. On a worldwide basis, the Unit will provide “Real Entertainment” that utilizes real locations and leverages the distinctive strengths of the BANDAI NAMCO Group.
Visual and Music Production
Planning, production, and sales of visual and music content and visual and music package software; and conducting live entertainment operations
Role and Strategy
The Visual and Music Production Unit, in accordance with its Mid-term Vision of being the No. 1 Group of Visual, Music and Live, will aim to achieve further growth by fostering strong collaboration among its three businesses — visual, music, and live — and working to be No. 1 in each of them. We will take on the challenge of new IP creation without being bound by existing frameworks, and we will strive to maximize IP value.
IP Creation
Planning and production of animations; management and administration of copyrights and other rights; production of music related to animations and planning and use of music and masters related to animations
Role and Strategy
The IP Creation Unit, in accordance with its Mid-term Vision of Evolving from an Animation Production Company to IP Development, will aggressively take on the challenges of further reinforcing the strengths of its existing IP, while at the same time strengthening its ability to create IP without being bound by animation frameworks, as well as bolstering its ability to communicate the appeal of IP in markets around the world.
Affiliated Business Companies
Supporting the Units in such areas as distribution, logistics, printing, and administrative services
Role and Strategy
We are providing support throughout the BANDAI NAMCO Group
By using economies of scale to increase efficiency and reduce costs, the affiliated business companies provide wide-ranging support to bolster the BANDAI NAMCO Group’s comprehensive strengths.
Major IP in Group Products and Services
The IP Axis Strategy
The BANDAI NAMCO Group develops entertainment products and services in a wide range of fields leveraging abundant IP. The objective of the IP axis strategy, which is the Group’s greatest strength, is to maximize the value of IP by providing products and servic
