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Bayer Consumer Health
Advancing life - that's what we at Bayer are all about. We put ourselves to the test day in, day out. All together. All over the world. With enthusiasm for new ideas.
About Bayer
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time.
A growing and aging world population requires an adequate supply of food and improved medical care.
With our innovative products, we are contributing to finding solutions to some of the major challenges of our time. With life expectancy continuing to rise, we improve quality of life for a growing population by focusing our research and development activities on preventing, alleviating and treating diseases. We are also making an important contribution to providing a reliable supply of high-quality food, feed and plant-based raw materials.
Our goal is to create value for our customers, stockholders and employees, while also strengthening the company’s earning power. We are committed to operating sustainably and addressing our social and ethical responsibilities. Employees with a passion for innovation enjoy excellent development opportunities at Bayer. All this goes to make up our purpose:
Exclusive Focus on the Life Science Businesses
Following the stock market flotation of Covestro, we reorganized the Bayer Group effective January 1, 2016, and are now focusing on our Life Science activities. These businesses hold leading positions in innovation-driven, rapidly growing markets.
Together, the Life Science businesses make up a strong, attractive and balanced portfolio that is resistant to fluctuations in demand and to potential risks. Our operations are managed in three divisions – Pharmaceuticals, Consumer Health and Crop Science – and the Animal Health business unit, which are also reporting segments.
Structure of the Bayer Group
- Board of Management
- Pharmaceuticals
- Consumer Health
- Crop Science
- Animal Health
- Business Services
- Currenta
Products
With our products, we are contributing to finding solutions to some of the major challenges of our time. The growing and increasingly aging world population requires improved medical care and an adequate supply of food. Bayer is improving people’s quality of life by preventing, alleviating and curing diseases. And we are helping to provide a reliable supply of high-quality food, feed and plant-based raw materials.
Our Strategic Priorities
- Positioning businesses to mega-trends: health and nutrition
We provide solutions for two of the most pressing challenges of our times. - Steering a leading portfolio: leadership in our relevant markets
We invest in a portfolio of strong, value-generating businesses. - Driving value: profitable growth
We increase the value of our businesses in the long-term. - Focusing on our strength: innovation
We address unmet societal challenges through innovation.
Our diversified portfolio of Life Science businesses delivers profitable growth. We continuously strive to develop our businesses such that they assume leading positions in the respective industries and segments.
Bayer's Core Strengths
- Innovation
- Customer Centricity
- Quality
- Process Excellence
- Portfolio Management
- People
Our Values
Our Charter of Ethical Principles:
- Human dignity and Human rights
- Science and Innovation
- Sustainable Development
- Social Responsibility
- Dialogue, Transparency and Collaboration
- Fair Competition
- Highest Standards
- Safe Use
Which Values Unite Our Employees?
Our corporate culture is built on our LIFE values, which are firmly anchored in our company and provide us with guidance in our daily work. LIFE stands for Leadership, Integrity, Flexibility and Efficiency.
Everything we do is aligned with these values.
What Does Our Brand Stand for?
Bayer cross
The Bayer Cross is one of the best-known trademarks in the world. For generations, Bayer has stood for competence, quality and trust.
But there are also other attributes that we associate with our brand:
Optimistic
// Inspiring positivity: yes, we can create a better tomorrow.
Passionate
// Where our sense of duty and enthusiasm combine.
Visionary
// Acting as leader and being confident in driving progress.
These brand attributes guide our look and feel and set our tone of voice - warm, human, confident, dynamic and energetic.
