Public
Benefit Locations
If this is your company, CONTACT US to activate Packbase™ software to build your portal.
Benefit
Make-up cosmetics company
Founded by twin sisters Jean and Jane Ford in the mid-1970s, Benefit enjoys a resolutely unique status in the realm of cosmetics brands. The relevance and effectiveness of its products with bold and girly names, its creative packaging and bespoke services have enabled the House to win over a community of women for whom taking care of themselves goes hand in hand with good humor. Their unique, fun and feel-good philosophy which aims to show that glamour suits all types of beauty, whatever their origins or style.
In addition to cult products and bestsellers such as the multi-functional cheek and lip stain Benetint and the matte bronzing powder Hoola, new items regularly enrich the House’s repertoire of indispensable products. Always faithful to Benefit’s quirky and innovative positioning, these products enhance the daily lives of the numerous users – to be used without moderation !
