Packaging looks matter. In a world that is now faster paced than ever before, minimalistic packaging couldn’t be more popular. Modern consumers have a desire for ‘visually calming’ packaging. Traditional packaging design can be overwhelming to the senses. Practically shouting to compete for your attention on the shelf. In comparison to all that noise and chaos minimalistic packaging is quiet calmness. We live in a time of constant movement so, when we see something stationery it creates a stillness deep within us which is equivalent to visual therapy (scientific fact).
Minimalistic Packaging Rocks
Our bathroom vanities are sprinkled with products that look like sisters. Modern, monochrome and universally streamlined. A minimal design with minimal information creating maximum impact. Consumers are appreciating packaging without the extra frills, purely the information they want to see. No more, no less. Consumers want artfully packaged beauty products that deliver visible results. that look as good on the bathroom shelf as they do on their skin/ look as good as they work
Beauty isn’t just for women
Minimalistic packaging is also a popular trend hitting the male skin and beauty care markets. Packaging for men is becoming sleeker, streamlined and elegant. Rewriting the rules of gender segmentation and changing the conversation around beauty.
Georgio Armani Beauty have recently launched their minimalistic men’s range, simply named ‘Armani Men’. Just like the name, the product and the packaging are described as a “less-is-more formulation” by Beauty Packaging Magazine. Black and white. Tall and lean. Elegant and Minimal.
When Amazon follows a trend, you know it will reach the mass population. Belei, Amazon’s brand new skin care range recently launched in America. Both the packaging design and product formulation follow a no-nonsense approach with the objective being “to help customers spend less time and money searching for the right skincare.” The fresh and modern mint green and white packaging reflects the brand’s solutions-oriented approach to skin care. Cruelty-free, fragrance-free formulas and PCR bottles in recyclable cartons can be summed up as clean beauty. Plain and simple.
Instagrammable by Design
Not a day goes by without someone somewhere snapping an Insta pic of their daily beauty regime. Minimalistic packaging design is bang on trend for lifestyle bloggers and generation selfie. The clean lines, sleek shapes and consistent colour palettes minimalistic packaging design is an Instagram influencer’s dream.
Minimal Supports Natural
At a time when consumers are focussing on what’s in the products they use on their face and skin, less is more. Combined with the growing popularity for organic and natural formulations, minimal packaging design appeals to environmentally conscious consumers.
Consumers want to know where the ingredients come from in the product they use, where the materials have been sourced from; how they’ve made and who they were made by. Beauty products applied directly on the skin are under consumer scrutiny. Increasing the demand for environment-friendly products with natural formulations.
ASARAI is a prime example of a brand harnessing the power of minimal design principles. The natural skin care range comes in signature yellow packaging with dynamic typography ans is a bright reminder of the brand’s unique personality and supports the brand’s 99-100% natural, free from harmful ingredients ethos.
Ultimately minimalistic packaging makes it easier to communicate a brand’s values. And with a clear understanding of your values, consumers will be able to see themselves reflected in your brand. Another vote for minimalistic packaging design.
— Remember: Less is more.
Feeling inspired? Contact a member of the Bluesky Solutions team today to discover how our packaging solutions can support your brand values.
Airless Pump Bottles
At BlueSky we supply airless pump packaging, ideal for a range of applications for skincare, hair care and styling, personal care, beauty, topical health care and pharmaceutical products. You can communicate luxury with airless packaging and there’s a wide choice of sizes, pumps and finishes to choose from.
BLUESKY’s PCR packaging range
BLUESKY is committed to supporting a circular economy. A key element of our sustainability strategy has been reframing our supply chain to provide customers with sustainable packaging solutions including products that use post-consumer regrind (PCR) plastic. The PCR range primarily includes popular bottle and jar products manufactured from 100% PCR material.
New appointments support BLUESKY growth strategy
In line with BLUESKY’s growth strategy, they have developed their consultancy service to offer an end-to-end manufacturing service for Indie Brand Owners in the personal care sector. To support this growth and to further strengthen the wider team, BLUESKY has invested in four new team members.
Sustainability and the environment are at the heart of BLUESKY’s mission
As a responsible manufacturer and distributor, BLUESKY are committed to minimising our environmental impact as a business and continually evolving to ensure we are serving our clients in the most cost-effective, sustainable, and environmentally-friendly way.
Protect your product & extend shelf life
Airless pumps are a modern innovation for dispensing applications. Airless packaging technology involves a vacuum being created in the cylinder, which pulls up a piston that forces the liquid out. This means your product is protected from contamination because no air can get in.
BLUESKY proud of continued ISO9001:2015 accreditation
BLUESKY is proud to have retained its ISO9001 accreditation in Quality Management Systems (QMS) with no nonconformities. The QMS emphasises providing a quality service, as well as providing the framework from which we can not only maintain but improve our overall performance as a company.
Meet the BLUESKY business development team!
At BLUESKY our dedicated Sales and Business Development team is focussed on supporting the success of your brands and products. We strive to provide you with inspiration, and our team of experts understand the difficult questions that accompany every new product development.
Stand out in the market with BLUESKY's NEW Pill and Vitamin Jars
Introducing new products into our range is always exciting. This time it gets even more exciting. The colours. The shape. The closures! As you know packaging is vital to the perceived value of a brand. How your product looks on the shelf massively influences whether someone will buy it or not, especially in today’s customer driven market.
ECOPACK helps you choose sustainable packaging solutions
The demand for environmentally-friendly, sustainable packaging continually grows across the UK. This means it’s crucial for brand owners to be aware of the impact the packaging they choose has on the environment, and subsequently the effect it will have on brand perception.
- Jo Webb
- Company News
- Created 01 Aug 2019
- Modified 28 May 2021
- Hits 311