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Minioti is a new premium ice cream brand aimed and young children, which has no refined sugar but tastes great!
Bunker Creative has built the brand over the past 9 months and now Minioti will be hitting the shops from the beginning of June. We wanted to create a brand that spoke directly to the parent and also the child eating the ice cream. After many sketches, illustrations and hard work... we delivered a creative strategy that has enabled Minioti to penetrate the largest stores in the UK and gain recognition as a new healthy ice cream indulgent brand.
Well done to everyone involved.
Minioti is a probiotic ice cream company which will launch in the children’s marketplace in 2016.
A bold, fresh and engaging brand was created… working closely with the co founders of Minioti, Bunker delivered a unique standalone brand identity which would hold it’s own in the freezers against the worlds better know global brands.
This is one to watch here folks!
Deliverables
The team at Bunker were responsible for the following aspects of the brand build:
- Logo
- Positioning
- Strategy
- Packaging
- Advertising
- Illustration