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Burberry
Burberry is a global luxury brand with a distinctive British identity.
The Burberry team consists of over 10,000 employees worldwide. Our Company designs, develops, makes and sells products under the Burberry brand. Product design and development are centred in Burberry's London headquarters with finished products manufactured at both company owned facilities in the UK and through an external supplier network predominantly located in Europe.
Our products sit at the very heart of our business and we are focused on creating the icons of the future. Our 'see now, buy now' model means that our customers can purchase our new products as soon as they see them on the runway.
We also have a large selection of non-runway products that carry each show's themes into our wider collections to give our customers more opportunities to buy into the excitement of the show at a wider range of price points and styles.
Burberry has a broad product offer, with strength in both heritage and fashion across genders and categories. Simplifying the product offer will enable the customer to discover new products more easily. It will also provide the opportunity to tailor the assortment more effectively for local customer needs. Burberry aims to implement a new approach to managing product categories.
