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LUXEPACK SHANGHAI debuts the “LUXE PACK trends incubator”, at the forefront of the future packaging trends of China
In 2016, LUXEPACK Shanghai partners for the first time with a design agency, CENTDEGRES. They associate their expertise to launch a ground-breaking experience: the LUXE PACK trends incubator.
The “LUXE PACK trends incubator by CENTDEGRES” is a place dedicated to create the future packaging trends of China, through 2 meeting points: the “Mix and Match Wall” and the ”Fragrance Retrospective”.
Through an artistic installation, LUXE PACK offers to visitors a key to the future of China: the successful encounter of Chinese legacy, global trends and new leading market segments.
These 3 major trends will be illustrated through 16 topics where exhibitors will play a key role, providing their expertise in glass, paper, porcelain, wood, metal…
This multi-sensorial space plays both the roles of trend spotter and accelerator. At the LUXE PACK trends incubator, the most promising thematics to explore in China have been selected, and the visitor will be guided to turn them into real trends adapted to their business.
Inspired by CENTDEGRES creation methods, the visitors will be invited to play a Mix & Match game with the various thematics to invent the future trends of China. One thematic, associated to another one, magically gives life to new ideas!
A new area will also be introduced this year: the “Fragrance Retrospective”. At a time where the perfume market is booming in China, the “Fragrance Retrospective” will offer a real journey through time and though packaging innovation which have impacted the fragrance market worldwide.
Two new areas launched in partnership with CENTDEGRES design agency to provide real insights to creative brands based or developing in China…
In’pressive is an innovative project, which lead to the association of a creation agency, centdegres and the big manufacturer group POCHET.
In’pressive is the idea to come back to the basics, and to rediscover value by highlighting the juice, “by designing the perfume”.
To design the perfume we developed proprietary solutions, which enable control the form, and inside textures as well as we master the outside ones today.
In’pressive is an integrated eco-system, which offers brands innovative and solutions enabling them to increase the limits of creativity to create the unique, the pertinent and desire.
