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ColaLife
ColaLife, an independent non-profit, is working with Coca-Cola to open their distribution channels in developing countries to carry ‘social products’ – oral rehydration salts and Zinc supplements – to save children’s lives.
Coca-Cola seems to get everywhere in developing countries, yet essential medicines don’t. Why?
ColaLife uses the same principles and networks that Coca-Cola and other commodity producers use, to open up private sector supply chains for ‘social products’ such as oral rehydration salts and zinc supplements. We began with the concept of using space in Coca-Cola crates – but have extended into a range of innovations, some based on Coca-Cola’s expertise and networks – but many based on questioning the status quo.
You can buy a Coca-Cola virtually anywhere in developing countries but in these same places, 1 in 9 children die before their 5th birthday from simple preventable causes like dehydration from diarrhoea. That’s more than 16 times the average for developed regions (1 in 152).
ColaLife started as an online ‘movement’ in April 2008, and became an independent UK charity in 2011. We have more than 10,000 online supporters and these have given us the power to engage Coca-Cola, UNICEF and other key stakeholders.
We are now running a locally-determined adaptation of the ColaLife concept, as our first trial, in Zambia – The ColaLife Operational Trial Zambia (COTZ).
As we moved from a cool campaign to getting something happening on the ground we needed serious support from big organisations. The first organisation to unconditionally support the ColaLife Operational Trial in Zambia (COTZ) was The Johnson & Johnson Corporate Citizenship Trust (J&JCCT) and Janssen EMEA. Next to come on board, and our majority funder for the trial in Zambia, was the UK’s Department for International Development (DfID).
Other funders of the Zambia trial are COMESA/TMSA, Honda and Grand Challenges Canada. As with all our funders, the funding is important but the encouragement and the kudos we get from association with them is very valuable too.
