The market has seen a change in application preferences of late. The increasing popularity of fuller application with lipsticks, concealer sticks, eyeliner, and eyeshadows has led Collcap to offer competitively priced Chubby Sticks to appeal a wide range of consumers in the European market. The twist pen mechanism eliminates the issue of sharpening found which seems to affect many products on the market.

The new Chubby Sticks are available with either clear or opaque bodies and come complete with colour-matched caps. The number of decoration options that can complement the Chubby Sticks are vast, including metallization. The sticks can be tailored to a firm's specifications to be as sophisticated or as fun and whimsical as the brands they represent.

The latest Chubby Sticks available include a striking glossy black and metallized silver standard. The  fill is 2.9ml-3.2ml and the cup diameter is 9.7mm +/-0.1mm.

Collcap has also released a new is a "Slimstick" version of the pen paradigm, with a godet diameter of approximately 7.5mm. The new, slender version includes the benefits of the Chubby Stick but remains on-trend, but with a slim, elegant look.