Collcap's airtight Smart Dropper, as one of the winners of the 'Innovations Showcase' at this month's Packaging Innovations proved itself to be a winner both on and off the stage at as it was exhibited to huge interest at the Collcap stand, leading to new insight into the demands of the UK and European markets as a whole.

Beyond the innovative airtight Smart Dropper with auto-loading, controlled dosage technology, the dropper bottle is experiencing a resurgence in the beauty industry and beyond.

Sales Manager Andy Poole, in attendance as one of Collcap delegates this year, observed: "This year more than ever has confirmed that packaging designed for the beauty market has applications beyond the obvious; for years Collcap has provided limited amounts of packaging to customers outside our usual sector. However the demand for dropper bottles now spans across many industries beyond the standard beauty or pharma applications, including major interest from the booming e-cigarette market."

Demand may be in part due to the established fashion for vintage-inspired accessories, however today's dropper bottles have moved far beyond dusty stereotypes of the traditional 'apothecary-style' or medicinal dispenser. Today's droppers are sleek, frequently metallised, and can include a traditional pipette mechanism or the latest airtight technology. Twist and click features add a more modern feel for the consumer, and measured dosing is becoming par for the course in the prestige market.

In conjunction with airtight 'syringe' style droppers, and airless pumps, the dropper can form part of a moreishly on-trend range or be used as a beautiful feature piece, ideal for a standalone face or hair oil, to look great on the shelf. Collcap customers can choose from the full spectrum of dropper bottle technologies, including innovative airless dropper bottles, and a range of materials and decoration techniques.

Collcap will be taking part in the Beauty Trends & Innovations Conference at America Square in London this year, exhibiting more of the latest technology and trends within beauty packaging to retailers and brand owners alike. For more information on how to meet Collcap at this exclusive event on 24th September, visit: www.beautytrendsconference.com.