Packaging with Less Material

In collaboration with Matas Natur, we developed new gift boxes for their shampoo and body lotion that reduced plastic usage to enhance sustainability. By modifying constructions where possible and carefully selecting materials, we significantly reduced packaging consumption and cut plastic use by more than 50%. We also transitioned from rigid boxes with plastic inlays to foldable boxes with cardboard inlays, while preserving durability. It was essential for us to ensure that the packaging maintained its durability—from store shelves to households, to waste bins, and ultimately to recycling facilities.