Generic Die Cut

Individual die cuts, embossing, and hot stamp tools often come at a higher cost when produced in Europe. By creating a generic sleeve with a standard embossing or hot stamp design, this cost is incurred only once, allowing endless customization through prints and colors for different variants.

In the case of Bolsiemagerens, the die-cut window reveals the polybag containing the company's hard candy. This approach allows the brand to experiment with colors and variations while using the same generic packaging. The result is a perfect balance of simplicity and sophistication, showcasing the hard candy attractively and cost-effectively in-store.