Using an original concept patented by Cosfibel, this folding pouch dubbed Giftluxe Box met with the brand’s demand for a gift box that was both esthetically beautiful and practical for in-store use.

The Giftluxe Box concept is an innovation developed by Cosfibel Premium in order to offer brands a clever compromise between a folding pouch and a gift box. Available in a range of different sizes, it has a structure made rigid by a card on which is gently glued a decorative paper resembling gift wrap.

Delivered flat, the box takes its shape in an instant, while the paper, pre-cut to size, folds into place exactly as it would if it were gift wrap. All that is then needed is to hold the folds in place with a 3M adhesive designed for this exact purpose.

The perfect gift

The house of Jean Paul Gaultier has adopted the concept, which has been adjusted to fit its metal tins and developed with various different décors treated in reserve on plain printed paper. The logo is then printed on using hot stamping. The brand’s emblematic pompom, sourced by Cosfibel, is applied by hand.

The boxes are then delivered flat to be mounted by hand in store for each product purchased.