Grab Box - shortlisted for a Sammies award

  • Coveris Group

Grab Box has been shortlisted in the ‘Food-to-Go Innovation in Packaging’ category at the Sammies, an award created to encourage the development of new products for the food-to-go market. Launched in December on Tesco Finest festive sandwich lines, Grab Box™ has since been extended to the complete Tesco Finest sandwich range.

An evolution of the traditional grab bag format, Grab Box is a hybrid pack using lined board technology and has been designed to deliver premium positioning through structure, substrate, print. Grab Box delivers an authentic look associated with freshness and quality and its premiumised pack presentation lends the format to top tier product ranges for sandwiches, wraps and artisan breads.

Michael Conway, Food-To-Go Sales Director at Coveris commented: “Grab Box combines the design and print capabilities, shelf presence and product protection benefits of a sandwich skillet with the premium look and feel of a traditional bagged product. Not only has Grab Box created a step change in top-tier sandwich packaging, it was designed to work with existing packing lines to achieve supply chain efficiencies. We are delighted this innovative packaging format has been shortlisted for an award at the highly respected Sammies.”

See also

  • Clara Boerner
  • Product Info
  • English
  • Created 10 Apr 2017
  • Modified 24 Jul 2017
  • Hits 694