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Design Futures
We use creative design to stimulate innovation and create outstanding products and packaging.
Design Futures is a commercially focused product and packaging design consultancy group based within Sheffield Hallam University.
We understand the role of design and how it can be harnessed to support product, packaging and brand strategies. We have a proven track record of stimulating innovation that can provide significant returns on investment.
Our approach is inclusive and genuinely multidisciplinary. We apply different perspectives to solve problems and exploit opportunities for our clients.
Our clients range from small and medium sized enterprises right through to large multinationals. We thrive on developing compelling products and packaging to help build commercially successful product ranges.
Packaging concept design
Innovative packaging concepts
Companies have to innovate in order to compete and survive. By applying inspirational thinking and creative design within a well-managed innovation framework, Design Futures can create genuinely fresh and exciting new packaging concepts that generate measurable market results.
Our team of experienced packaging professionals have a track record of creating innovative packaging solutions and ensure that all our concept design work provides a solid foundation for development. Concepts can be generated either by our design team within the studio environment, or as an output of specially designed innovation ideas generator sessions. Our ability to construct multi-disciplinary design teams for a specific brief ensures a high level of innovative output.
Packaging design development
The complete packaging design solution
Well designed packaging outsells competitors and can lead to improved margins and new market penetration. Working within marketing, technical and commercial constraints, Design Futures' packaging and industrial designers produce designs that optimise the user experience and satisfaction.
Our knowledge of the packaging industry allows us to turn our innovative concepts into final packaging solutions. Experience in a wide range of retail sectors and supply chain packaging means our team is perfectly positioned to help you find an ideal packaging solution.
Packaging research and testing
Technical investigation to support innovation
Gaining insight into those factors that impinge upon a design inevitably leads to better, more appropriate packaging. This includes interpreting consumer behaviour, cultural changes and emerging trends to understand how people relate to packaging and products.
We work closely with Sheffield Hallam University's Human Centred Engineering Research Group to conduct consultancy in the fields of user and pack testing. Backed up with internationally respected, cutting edge research, we explore the fundamentals of both biomechanical and psychological aspects of the user/pack interface.
