A paper shopping bag may not seem like a complicated product, but it is one of your most essential store supplies. If you consider that every sales transaction leaves your store in a bag bearing your name, the need for aesthetic and functional perfection is paramount. Your shopping bag is more than just a conveyance, it is a quintessential marketing tool for communicating your brand image. There is nothing else, other than the merchandise you sell, that goes home with your customer to be saved, appreciated and used again in everyday life.