Den Braven, a world-famous producer of sealants and glue and DS Smith Plastics co-designed one universal state-of-the-art briefcase to be used both for retail and E-commerce. DS Smith Plastics has the technique to produce packaging made from post-consumer plastic waste but Den Braven wanted to take this a step further and challenged the R&D department in Bilzen to produce the packaging of recycled empty tubes of seal and glue.
In a competitive media landscape it is difficult to stand out from the crowd. EasyAd, a system of wall-mounted or freestanding weather resistant boards popular in the food retail market, allows you to do just that.
Develop a high quality outdoor advertising system with marketing messages that match in-store advertisements, direct mailings and commercials and can be changed regularly without large costs, specially trained staff or equipment. The system should ensure that the signal to buy has been received in the car park before the customer enters the store.
Begin with campaign posters printed on a proprietary weather resistant corrugated cardboard and combine them with a system that allows the posters to be replaced cheaply and easily as campaigns and objectives change.
- Increased sales on an array of items that can be featured on the ads
- Flexibility to quickly change featured items thank to printing front and back
- Zero additional overhead as DS Smith and service partner Entevor AB offer everything from boards, accessories, planning, installation, printing, logistics, bill-posting and service
- 100% product exposure thanks to unavoidable billboard placement in parking lots and on store exterior walls
Johan Arfwedsson (pictured) is happy to explain the advantages for suppliers who latch on to the concept. "With billboards in the parking lot you get a guaranteed product exposure that starts on the sofa in front of the television, and can be followed-up by direct mail or advertisements. When the customer passes by, or gets out of the car on the parking lot, the message gets a real push, with an additional reinforcement on the end of the shelves where the decision to buy is made. If we have a campaign for grilled chicken, supported by billboards, we see an immediate increase in sales."
UK catering company Posh Nosh chooses expanded Polypropylene boxes to transport food
DS Smith Plastics, Foam Products worked with Posh Nosh Catering to strengthen their professional delivery image by supplying durable catering boxes which complimented their brand. The EPP foam boxes were selected for their excellent insulation properties that would keep catered food fresh during hours of transportation and also at the event itself.
Northampton Growers switch to Greencoat
Northampton Growers is one of the most respected produce companies in the United States, packing quality produce for distribution to grocery retailers, wholesale and terminal markets. With a goal of providing high-quality product in fresh condition to their customers, packaging that performs plays a key role in their success. From happy customers to cost savings, Northampton Growers has realized numerous benefits from their switch to Greencoat.
Tuoreboxi delivers sustainability, automation and better branding for Ab Chipsters Food Oy
Ab Chipsters Food Oy has a long history as a major player in Finnish fish processing. DS Smith's Tuoreboxi (Fresh Box) concept is a watertight, fibre-based, and recyclable packaging concept, which was successful in the New Wood 2017 competition in Finland, and a perfect fit for the Chipsters challenge replacing plastic-based solutions such as EPS boxes. The concept takes into account the whole packaging process, helps the company to achieve cost savings and improves environmental performance facilitating the company's everyday life.
Better Shelter is a social enterprise that develops and provides innovative housing solutions for the many people displaced by conflict and natural disasters. Through a groundbreaking collaboration with the UNHCR and the IKEA Foundation, Better Shelter started to develop ideas and designs for new shelter solutions.
With over 150 years of excellence Hardy Cognac has a history to celebrate and just the right product for celebration. But you cannot enjoy Cognac without just the right glass, so when Cognac Hardy approached DS Smith to create a unique packaging that included both a bottle and a glass we relished the opportunity.
At DS Smith we take pride in understanding the various sectors in which our customers operate. For example, the summer season is crucial for brewers, so in the spring our Danish sales team came up with an idea to help Royal Unibrew sell more beer at this key point in the year. Royal Unibrew loved the idea and the resulting displays drove sales in BILKA stores from mid-June.
Riese & Müller make exceptional e-bikes and need quality packaging to get their products safely and securely to market. Below is a condensed version of a recent article in VerpackungsRundschau about how DS Smith looked at their entire supply cycle to develop an entirely new packaging that’s better for protection, and better for customers.
- Elias Bittan
- Brand Launch
- Created 27 Oct 2015
- Modified 26 Nov 2015
- Hits 1158