Bio-Based Coatings in Paperboard Packaging: Element's Journey with Old Spice Deodorant Tubes

Element Beauty Group has developed the Old Spice paperboard deodorant tubes, marking a major step toward sustainable packaging in the beauty and personal care world. Traditionally, paper packaging faced challenges with moisture and oil resistance, making it less ideal for products like creams, serums, and deodorants. But thanks to bio-based coatings derived from renewable resources such as starches, cellulose, and plant-based plastics, Element was able to create a protective barrier that ensures durability and product integrity.

Here are some key benefits of bio-based coatings:

• Renewable and Sustainable: Unlike fossil-based plastic coatings, bio-based alternatives are made from renewable materials, reducing reliance on non-renewable resources and lowering the carbon footprint.
• Recyclable and Biodegradable: These coatings keep paperboard recyclable and, in some cases, compostable, promoting a circular economy.
• Versatile and Functional: Bio-based coatings offer the necessary barrier against moisture and oils, enabling a wider range of beauty and personal care products to be packaged sustainably without compromising quality.

Element's collaboration on the Old Spice paperboard deodorant tubes shows how bio-based coatings can help brands cut down on plastic usage while providing a durable, functional, and eco-friendly alternative. This innovation aligns with the growing industry trend toward more responsible packaging solutions, answering the call for greater sustainability.

Incorporating bio-based coatings into paperboard packaging allows brands to offer high-performance, eco-friendly products, positioning themselves as leaders in sustainable innovation.