Element News

Want to join the virality of patches while offering effective skin treatments? At Element Group USA, we leverage Korean manufacturing expertise - with Element Korea - to deliver patches at scale, featuring precision die-cutting, multi-layer lamination, hydrogel formulation, and foil sealing, all integrated into one seamless line.

02 Dec 25

How to Make a Good Formula Great!

Most think the formula is everything, but the harsh truth is... packaging is never just the cherry on top. Let’s imagine a great gloss or colour for lips. Would you love it just as much if it was hard to apply? Uneven, messy, cheap? Now let’s imagine the perfect tool: some prefer brushes, others foam applicators... Element? Well, we went a little further.

25 Nov 25

Element Partners With TILT Beauty to Launch the Very FIRST Refillable Air-Tight Lip Liner

TILT Beauty has partnered with Element Group USA to develop an innovative air-tight and refillable lip liner on the market; a breakthrough that merges ergonomic design, refillability, and clean formulation in one product. From skincare-infused ingredients developed in Element’s Korean laboratory to a fully refillable, air-tight packaging design, every detail was crafted to deliver performance, comfort, and sustainability.

03 Nov 25

Developing Low Carbon Impact Packaging

Low-carbon packaging doesn’t mean compromising, it means rethinking. Reducing the carbon footprint of beauty packaging doesn’t start with a new label. It starts with better materials, smarter systems, and less wasteful thinking.

31 Oct 25

Element Group USA Takes Top Honors at MakeUp in New York IT Awards

A double victory for innovation and sustainability! At this year’s MakeUp in New York show, Element Group USA stood out as a true leader in beauty innovation, earning two major IT Awards: one for Beauty Accessories and another for the newly introduced Ocean Beauty category.

23 Oct 25

Indie Beauty Isn’t Slowing Down. It Is Evolving

We’re seeing a new wave of founder-led brands that put wellness before aesthetics, focusing on how inner balance shows up on the skin. Skincare is no longer just what you apply. it's what you consume, how you sleep, and how you feel.

17 Oct 25

Next Gen Grooming: Personal Care for Men

Men’s grooming is growing up, and getting more specific. The days of 2-in-1 shampoos and "one-size-fits-all" skincare are fading fast. Today’s male consumer is more informed, more ingredient-aware, and more willing to invest in products that speak directly to his needs. Self-care is no longer an afterthought for most men, but is taking centre stage!

01 Oct 25

Element Group USA Brings Clean Aerosol Technology to the Beauty Industry

As regulatory pressures and consumer expectations reshape the personal care landscape, Element Group USA announces a comprehensive strategic partnership with DetraPel, Inc. Together, the companies are setting a new standard for high-performance, sustainable packaging in the beauty and personal care space.

23 Sep 25

Element's 100% PCR Mascara is Named Finalist in the IT Awards at MakeUp in New York

Element Group USA is thrilled to announce that another of its innovations has been named a finalist in the IT Awards at MakeUp in New York. The Innovation & Trends Awards competition celebrates and promotes the innovations of the show exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.

17 Sep 25

Element's PeaceOut Oil Control Roller Named Finalist at MakeUp in New York IT Awards

Element Group USA’s PeaceOut Instant Oil Control Roller has been named a finalist at the MakeUp in New York IT Awards. The innovative pack enhances the Dragonite™ halloysite clay to absorb excess oil and purify pores in a compact, recyclable, refillable design.

10 Sep 25

Sustainable Beauty Only Works If Consumers Want It

Are consumers really the key to sustainable beauty? Only if we make it easy and irresistible. At Element Group USA, we believe design doesn’t just package a product; it shapes behavior. Because sustainability doesn’t succeed in a lab. It succeeds in the bathroom cabinet, the handbag, even the gym locker. If it fits seamlessly into daily life, it fits the future.

03 Sep 25

Are Consumers the Missing Link in Sustainable Beauty?

Here’s the thing: we keep asking if consumers can really drive sustainability in beauty. Spoiler alert: they can. But not with a lonely QR code tucked on the back of a box. So, where do brands come in? Make the greener choice not just possible, but desirable. Element Group USA helps you build packaging that’s as elegant to use as it is easy to recycle. Together we can communicate the “why” in plain, compelling terms.

25 Aug 25

Designing Sunscreen They’ll Actually Use: Making SPF Easy, Fun, and Sustainable

We know that the best sunscreen is the one you’ll actually use, and packaging plays a huge role in making that happen. At Element Design, we’re not reimagining suncare packaging, we’re designing it to fit real life.

13 Aug 25

Glass Skin: Summer’s Glow-Forward Beauty Trend

Dewy, radiant skin is the top summer trend, driven by the "clean girl" aesthetic and Pat McGrath’s glass skin look, achieved through gentle skincare, hydrating layers, and glow-enhancing makeup. Element encourages beauty brands to lean into lightweight, multi-functional products that blend skincare and makeup, with “glazed donut” skin as the next glossy evolution.

08 Aug 25

SunCare in Beauty

In a realistic and thoughtful self care routine sunscreen meets skincare, haircare, and bodycare for a symbiotic relationship ingrained in skin health and wellbeing. At Element Group USA, we help you identify the right trends, enabling you to develop beauty products that meet your market needs.

30 Jul 25

How to Be "Recyclable"

Recyclable in theory isn't enough. It needs to be recyclable in practice. We don’t need more packs that can be recycled. We need more packs that actually get recycled. The key is clarity and infrastructure. Design for separation, use less complicated materials, tell people exactly what to do, and make it as easy as tossing it in a bin.

25 Jul 25

Can This Be Recycled?

It's said that 94% of consumers support recycling but only 35% actually do it. The beauty industry is full of good intentions and mixed messages. Most consumers want to recycle their beauty products, but when it comes time to toss the packs… they’re lost. Why?

14 Jul 25

Rethinking Beauty Development: What If We Could Reduce Overproduction Before the Product Even Launches?

The future of sustainable beauty isn’t just refillable packaging or greener materials, it’s smarter decisions before the product even hits the shelf. Consumer behaviour and business models are changing, acquiring new tools, developing new journeys, and blueprints for a better experience.

11 Jul 25

Let’s Talk Refillables. What Actually Works?

At Element Group USA, we view the low adoption of refillable packaging not as a failure but as a design opportunity to align sustainable systems with real-world behavior. By focusing on premium feel, hygiene, intuitive function, and aesthetic appeal, we're prototyping refill solutions that people genuinely want to use and keep.

02 Jul 25

Why Refillable Packaging Isn’t Sticking... and How to Fix It

Refillable beauty is having a moment, but are we glamorizing a system consumers won’t actually use? The challenge for brands and innovators is clear: create refillable solutions that respect both sustainability goals and the everyday habits of consumers. That's why Element Group USA works hand in hand with brands to design packaging that’s hygienic, straightforward, and truly convenient.

26 Jun 25

Sun Care Isn’t Just Seasonal Anymore

Sun protection has officially become a daily habit - and the category is evolving fast to keep up with modern lifestyles and skin health priorities. Here’s what’s shaping the new era of sun care in 2025 at Element Group USA.

20 Jun 25

Skincare Is Evolving—Is Your Brand Ready?

Element understands that the skincare market moves fast. That’s why it takes a full-service approach that brings together turnkey formulations from Element Group USA with packaging innovations from Element Design, including sustainable solutions that align with clean beauty principles, and global manufacturing to accelerate timelines.

12 Jun 25

Element Strengthens Supply Chain with Mexico-Based Manufacturing Amid Changing Tariff Landscape

It’s not just a numbers game. It's about the quality of service and time to market. In the rapidly shifting global supply chain environment, Element Group USA is reaffirming its commitment to efficient, high-quality packaging solutions through strategic manufacturing partnerships in Mexico.

03 Jun 25

Skincare Gets Smarter: What’s Next for 2025

Skincare in 2025 is smarter, greener, and more personal than ever. At Element, we turn these trends into tangible products. Whether you need formulations that deliver, packaging that elevates, or a full-service development partner, we’re here to help you bring your next skincare hero to life.

30 May 25

Element’s Thailand Manufacturing: A Strategic Response to Tariffs and Market Pressures

Element is strategically leveraging its Thailand manufacturing capabilities to offer faster, cost-controlled packaging solutions close to key markets. This positions clients to effectively navigate upcoming 37% tariffs and shifting global trade conditions.

22 May 25

Made to Fit: Packaging That Gets Hair

Great hair care starts with great packaging—especially when it’s made for real people with real textures. Element Group USA designs custom products, because innovation isn’t just about what’s inside the pack—it’s about how consumers use it.

14 May 25

Let’s Talk Tariffs—And Why Your Supply Chain Strategy Matters More Than Ever

At Element Group USA, we’ve always believed in thinking ahead. That’s why, for nearly a decade, we’ve built a global manufacturing model that doesn’t rely solely on traditional factory ownership. Instead, we’ve cultivated trusted partnerships across the USA, Canada, Italy, Colombia, Mexico, Thailand, Vietnam, Korea, and Taiwan, based on specific skills.

07 May 25

Recycled Air, Real Results! caliray Introduces First Carbon-Capture Tube

Element Group USA and caliray are rethinking beauty with the So Blown Clean Blurring Primer—packaged in a carbon-capture tube made from repurposed CO₂. It's a bold move toward cleaner beauty and a planet-friendly future.

30 Apr 25

Element Tailors Formulations for Evolving Needs and Proactive Beauty

Element Group USA is fully aligned with proactive beauty. Today’s consumers want smarter skincare, backed by science, that works with their skin, not just against a concern.

24 Apr 25

Skincare Solutions: Where Science Meets Conscious Beauty

Conscious skincare isn’t just about using fewer resources—it’s about rethinking how products are made from start to finish. At Element Material Science, we help brands develop eco-conscious skincare solutions that meet consumer expectations without compromising on performance.

17 Apr 25

Skin Care Trends: Sustainable Biotech Ingredients & Materials

From the rise of AI-powered personalization, biotech ingredients, and regenerative beauty focusing on exosomes, what are the current trends boosing the beauty market in 2025? At Element Group USA we are always experiment with new ingredients, materials, and technology to ensure we get the best product on the market.

10 Apr 25

Designing for Makeup Excellence: Full-Service Innovation from Formula to Packaging

A great makeup product isn’t just about the formula—it’s about the entire experience. The texture, the application, the feel in your hand… every detail matters. That’s why at Element Group USA, we offer full-service beauty development, combining cutting-edge formulas with smart, functional packaging to create products that truly stand out.

03 Apr 25

Smarter, Better: The Future of Sun Care

Sun care is evolving—in how it’s packaged and formulated. Consumers want sunscreen that integrates seamlessly into their beauty routine, an SPF that’s easy to apply, travel-friendly, and better for the planet. At Element Group USA, we’re making that happen.

25 Mar 25

Sustainable Hair Care Packaging: The Future Looks Greener

Let’s be real—nobody wants more plastic in their shower. Element Group USA is all about creating packaging that looks good, works great, and does better for the planet. Discover refillable packs, paper and bio-based resins, and concentrated formulas for smaller packaging designs.

20 Mar 25

Enhancing Our Innovation Process with Proprietary AI

Innovation is the key to staying ahead. At Element Group USA, we’ve always embraced cutting-edge technology to deliver world-class solutions for our clients. By integrating AI into our development pipeline, we’re revolutionizing how we design packaging, create formulations, and bring finished products to market—faster, smarter, and more aligned with consumer demands.

12 Mar 25

Lash Out in Style with Element's Micro-Fine Brush!

Have you seen this micro-fine brush Element created for Babe Original's 4 Real Mascara?! This precision-engineered brush features ultra-fine bristles that evenly coat every lash for a flexible and defined finish, while the spiked tipped comb helps to separate and coat hard to reach lashes.

20 Feb 25

Discover Element's New Product Development Process at MakeUp in LA - Booth J37

Care to learn more about Element Beauty Group's new product development process? Dare to be different! Join the team at MakeUp in Los Angeles, tomorrow 12th February and Thursday 13th

11 Feb 25

Personalized Beauty Packaging: Embracing Diversity, Driving Innovation

In response to mass production and a lack of individuality, consumers place greater value on products that cater to their unique skin tones, concerns, and core beliefs. Element Beauty Group is committed to meeting this demand by providing custom products that ensure inclusivity, innovation, and efficiency at every stage.

06 Feb 25

Influences Shaping the Packaging Industry in 2025

As the packaging industry moves further into 2025, several key trends and challenges are likely to shape its evolution. These influences span from sustainability initiatives to the integration of emerging technologies, all contributing to the ongoing transformation of the sector.

31 Jan 25

The Power of Applicators in Beauty: Unchallenged Efficacy

The beauty industry might seem like a complex world, where tips, techniques, and unique tools make all the difference. However, one key component unites them all: applicators. The right applicator is more than just a tool—it’s a game-changer.

22 Jan 25

Shaping the Future of Beauty with Trend-Aligned Solutions

As we look toward 2025, key shifts like skinification of makeup, microbiome-friendly products, and cutting-edge sustainable solutions are taking center stage. At Element we help beauty brands bring them to life with tailored packaging, formulation, and full-service solutions.

15 Jan 25

The Future of BioMaterials in Element's Beauty Packaging

As the beauty industry continues its journey toward sustainability, BioMaterials are emerging as a game-changing solution for eco-conscious packaging. At Element Beauty Group, we’re proud to be at the forefront of this movement, already developing and incorporating these advanced materials into our packaging offerings.

06 Jan 25

Why Full-Service is a Game-Changer for Beauty Brands

Bringing innovative products to market quickly and efficiently is more critical than ever. At Element Beauty Group, we specialize in full-service, combining packaging, formulation, and turnkey solutions to help beauty brands bring their vision to life.

10 Dec 24

Advancing Sustainability Through Global Partnerships

In the journey toward a more sustainable beauty industry, collaboration is key. At Element Beauty Group, we understand that achieving meaningful progress requires strong global partnerships—and we’re proud to work hand-in-hand with local partners worldwide to bring sustainable solutions to life.

02 Dec 24

How AI Helps Element Drive Innovation in Beauty

Element Beauty Group is constantly pushing the boundaries of what's possible in the beauty industry. With the rise of artificial intelligence (AI), the company's innovation process has entered a new era—one where technology supports and amplifies creativity and execution.

27 Nov 24

Bold Lashes, Green Future: Element Develops MOB Beauty's Refillable Mascara

Element Beauty Group developed MOB Beauty's refillable, vegan, and clean mascara, designed for bold lashes with all-day smudge-proof wear. This eco-friendly mascara features sustainable packaging made from 100% recycled materials, supporting a greener beauty industry.

19 Nov 24

Mother Nature is Speaking: It’s Time for Action with Element's Captured-Carbon Technology

From devastating storms to record-breaking heatwaves, recent events have made it clear—Mother Nature is rebelling, and it's a wake-up call for all of us. At Element Beauty Group, we’re committed to doing our part by innovating with sustainable solutions that help reduce our environmental impact.

13 Nov 24

Element Beauty Group Bets On Paperboard Innovation

At Element Beauty Group, we have developed biobased coatings that maintain the integrity of key ingredients while ensuring excellent performance across a range of applications. This not only reduces the environmental impact but also enhances the recyclability of the packaging.

08 Nov 24

Bio-Based Coatings in Paperboard Packaging: Element's Journey with Old Spice Deodorant Tubes

Element Beauty Group has developed Old Spice paperboard deodorant tubes using bio-based coatings derived from renewable resources such as starches, cellulose, and plant-based plastics. By doing so, Element was able to overcome the challenges of moisture and oil resistance that deodorant typically presents.

29 Oct 24

Sustainable Beauty Meets Innovative Design: Recyclable Metallized Coatings

Element Beauty Group offers recyclable metallized coatings. These advanced decoration techniques allow us the company to create beautiful, luxurious packaging without compromising on environmental responsibility.

22 Oct 24

Element 365: Serving Sustainable Beauty Packaging!

Introducng Element 365, a bio-based polypropylene designed with beauty brands needs in mind: develop packaging with excellent recyclability, reduce CO2 emissions by over 120%, and featuring high-gloss, transparent finish, perfect for high-speed injection molding.

16 Oct 24

From Concept to Market: Element's Full-Service Solutions for Innovative Beauty Products

At Element Beauty Group, we deliver end-to-end solutions for the beauty industry. Our full-service approach provides everything from innovative packaging design to custom formulation development—ensuring that your beauty product goes from concept to market with ease.

04 Oct 24

The Science Behind Clean Formulations: Ensuring Safety and Compliance

As a more conscious approach to self-care keeps rising, consumers are more aware than ever of the ingredients in their beauty and personal care products. At Element Beauty Group, we’re dedicated to creating high-performance beauty products that are effective and remain clean, safe, and fully compliant with industry standards.

27 Sep 24

Turnkey Solutions: Streamlining the Journey from Concept to Finished Product

In the beauty industry, things move fast, and staying ahead means being quick and efficient. That’s where turnkey solutions come in – they provide a full-service approach that speeds up the entire product development process, from the initial idea all the way to getting the product on store shelves. Team up with Element Beauty Group, which handles everything – from designing the brand or packaging and sourcing materials to formulation, manufacturing, and even brand strategy.

18 Sep 24

Meet Element Beauty Group at MakeUp in New York 2024 - Booth J22

Join Element Beauty Group in MakeUp in New York at the Javits Center on September 18 and 19. Stop by booth J22 to meet Element's team of experts and explore ts newest developments in beauty formulations, packaging, and sustainable solutions.

09 Sep 24

Eco, Chic, Smart: Element Does Sustainable Packaging Like No Other

Element Beauty Group is pushing the boundaries of beauty innovation. As a full-service supplier, the company offers packaging solutions crafted from cutting-edge biotechnology-driven materials, including seaweed-derived bioplastics, captured carbon additives, upcycled food waste, and post-consumer recycled materials.

05 Sep 24

Refillable Packaging in Beauty: The Future of Sustainability

As consumer demand for eco-friendly options continues to rise, refillable packaging is set to become the standard in beauty. Element Beauty Group can help brands choose the right refillable solution for their portfolio and make a genuine difference on the market.

28 Aug 24

Shortening the Supply Chain for Faster Time-to-Market in the Beauty Industry

In today’s fast-paced beauty industry, the ability to quickly adapt and innovate is crucial. At Element Beauty Group, we are committed to helping product development managers streamline their processes and bring products to market faster by leveraging a robust US-based as well as global supply chain.

23 Aug 24

Element Beauty Group's Innovations in Material Science

Element Beauty Group is not just imagining what’s next for sustainable beauty; it's actively creating it. From harnessing the power of upcycled carbon to developing E-PHA as a game-changing alternative to traditional plastics, the company's pioneering materials are reshaping cosmetics.

07 Aug 24

Get to the Market Faster with Element's Full-Service Solutions

Did you know that Element Beauty Group offers full-service solutions for the beauty industry? From custom packaging to custom formulation, you can partner with Element to develop a full range of skincare, haircare, or colorful makeup and make your wildest dreams come to life.

02 Aug 24

Discover Element's Latest Innovations at Cosmoprof NA: Las Vegas!

Meet the Element Beauty Group team at Cosmoprof North America in Las Vegas from July 23rd to 25th at booth 23212.

18 Jul 24

Recycled Plastics 1.0.1: Because a little refresher is always good

At Element Beauty Group we always pick the most sustainable packaging for the right application. Explore your options with us when using plastics like PP, HDPE and PET.

16 Jul 24

Mastering Beauty: Element's Exclusive Applicators Deliver Superior User Experience

Element Beauty Group innovates with top-tier beauty packs for flawless product application, enhancing user experience and brand loyalty through precision, hygiene, and creative design.

03 Jul 24

Introducing the Beauty Industry's First Captured-Carbon Packaging!

Element Beauty Group introducies the first-ever cosmetic tubes made from carbon-captured packaging. The strategic partnership with caliray marks a significant step towards carbon neutrality in the beauty industry by removing CO2 from the atmosphere and increasing recyclability,

27 Jun 24

Swipe, Blend, and Shine with Element's Unique Makeup Applicators

What makes a good formula GREAT? An innovative applicator! With Element Beauty Group's experienced R&D team you can enhance precision, hygiene, and user convenience, while reducing waste and adding showstopping aesthetic appeal.

19 Jun 24

Element Brings Forth a New Era of Hair Care Packaging

The "skinification of hair" trend emphasizes nourishing and protective products and routines on the scalp. Tackling the growing need in the market, Element Beauty Group offers advanced packaging for targeted treatment application, improved coverage, and sustainable options.

22 May 24

Set Trends with Element's Beauty Sticks

Beauty sticks, popular for their convenience and eco-friendliness, are driving innovation in skincare and makeup products. Team up with Element Beauty Group for sustainable beauty stick packs and fast development times.

25 Apr 24

Creating Beauty Applicators Tailored to Specific Makeup Formulations

The trend of customization and personalization in beauty applicators is revolutionizing the way consumers approach their makeup routines. Here's a deeper dive into creating beauty applicators tailored to specific makeup formulations.

05 Apr 24

Element Presents Dual-Sided Sponges to Deliver the Perfect Look

Element Beauty Group introduces its latest creation: dual-sided sponges with varying densities, designed for precise application and maximum versatility.

21 Mar 24

Find the Right Partner for MakeUp Application with Element Beauty Group

An idea can make or break a concept, especially when it comes to makeup applicators. At Element Beauty Group we are always developing new designs tailored to the specific needs of different formulas and brand identities.

08 Feb 24

Reshape the Beauty Industry With Element in Los Angeles

Join us at MakeUp in Los Angeles on February 14th and 15th to explore Element Beauty Group's exciting beauty offerings coming in 2024: a revolutionary mascara brush, cutting-edge materials never seen before in the beauty industry, clean metallization, and more! Element Beauty Group - Booth H48

24 Jan 24

A Future Painted in Blue? Element Develops Seaweed-Based Inks

Element Beauty Group is currently exploring natural inks derived from seaweed. They are easy to source, and no resource depletion occurs, as either invasive species are harvested or seaweed is cultivated in the lab.

03 Jan 24

Element Beauty Group Develops Biodegradable Injection Moldable Material

Element has developed a biodegradable material in a molecular format of PHA that is injection moldable and fully biodegradable at the end of its life, and is particularly well-suited for rigid, moldable products such as caps, jars, bottles, and other small packaging items.

21 Dec 23

Introducing Eco-Friendly Metallized Coatings

For years, metallization coating on beauty packaging has posed a threat to recyclability. Element Beauty Gorup offers a sustainable approach to the "Bling Factor".

04 Dec 23

Beauty Regulations Shift Packaging Waste Regulations in the US

Beauty regulations are getting a revamp in the US. The Packaging Waste Regulation (PPWR) will be a major shift, harmonizing rules across Europe and introducing essential new measures, including, reduction, reuse, recycling, and more.

01 Dec 23

At Element We Do Beauty Differently

We know market and consumer trends matter. We know that sustainability matters. It’s not just a buzzword but a genuine market need pushed by consumer demand and legal requirements.

21 Nov 23

Element Beauty Group Plans to Develop New Formulas to Reduce Water Waste

Element Beauty Group is working to to develop extemporaneous (transformative) formulations that can transform from dry, gel, or solid formulas to liquid formulations with different viscosities for different finishes and applications.

08 Nov 23

Element is Harnessing the Power of AI to Design Better, Faster, and More Efficiently

Element Beauty Group announces the release of its service Element AI, designed to improve and accelerate the development process of new beauty solutions.

31 Oct 23

Countering Pollution Through Packaging Innovation: ElementGreen365

Through its extensive research on upcycled and sustainable materials, Element developed ElementGreen365, a new bio-based polypropylene. Made from sustainably sourced renewable feedstocks, it is derived solely from commercial and institutional waste vegetable oils.

03 Oct 23

Sustainability Shines Through with Element's Eco-Friendly Metallization

Element Beauty Group produces exclusive metalized finishes on PET and rPET plastic and glass. The process has passed key recyclability tests, including metal detection and NIR resin identification.

18 Sep 23

Join Element at MakeUp in NY to Learn About Carbon Capture Technology for Beauty Packaging

Looking for materials that science can bring to improve the sustainability of beauty packaging? Join Element at MakeUp in New York to learn more about Carbon Capture technology and re-think how to lower your carbon footprint.

04 Sep 23

Element Joins the CO2 Captured Certification to Provide Carbon-Neutral Solutions

Element Beauty Group is proud to utilize CO2 captured certification and be the first packaging supplier to offer captured carbon solutions, aligning with CO2 Captured's mission of connecting environmentally conscious consumers with products made from captured carbon emissions.

31 Aug 23

Redefine Standards with Element Beauty Group at MakeUp in NY

From refillable ocean plastic mascara to compostable make-up palettes, Element Beauty Group has developed the most amazing and awarded beauty packaging of these recent months. Come and join us at MakeUp in New York to learn more about our work!

17 Aug 23

Element and caliray Present Super Sustainable & Super Volumizing Mascara

At the forefront of trendsetting formulations and innovative sustainability, Element Beauty Group and caliray are working together to bring fresh ideas to the beauty industry. Introducing "Come Hell or High Water" mascara, the first clean & super volumizing mascara with long wear potency.

09 Aug 23

Deliver Trend-Setting Turnkey Formulations with Element Beauty Group

Stay ahead of the curve with Element's trend-setting turnkey solutions. Developed in collaboration with our cutting-edge labs in Italy, Korea, and the US, our formulations are designed to meet the ever-evolving needs of modern customers. From concept to completion, we've got you covered.

27 Jul 23

Element Beauty Group and Caliray: Redefining Creativity and Sustainability Together

Element Beauty Group, in collaboration with Caliray, has been pushing the boundaries of creativity and sustainability since the brand's inception. This case study aims to shed light on the remarkable achievements we have accomplished together.

05 Jul 23

Element's Turnkey Solutions Will Revolutionize Your Journey from Concept to Shelf

When it comes to color cosmetics, haircare, and skincare, we understand the importance of efficient and seamless packaging and formulation. With Element's turnkey solutions, you can unlock a range of advantages, including a simplified process, time savings, cost-effectiveness, and quality assurance!

27 Jun 23

Element Packaging Tackles Gorgeous Sustainable Solutions for Hair Care Treatments

When Babe Original was looking for breathtaking packaging solutions for their densifying hair treatments that matched the company's cruelty-free, vegan, and eco-conscious values, Element Packaging became the obvious choice. The company crafted two recyclable pouches and a plastic dropper, combining functionality with eye-catching aesthetics.

15 Jun 23

Element's Refillable Mascara Packs Ensure Sustainability and Waste Reduction

Element Packaging is aware of upcoming trends and growth opportunities, and is ready to offer brands refillable aluminum packs that tackle the need for more sustainable solutions in the beauty industry.

12 May 23

Refillable and Recyclable, Element Packaging's MakeUp Pallete Stands for Change

At Element Packaging we have developed a refillable makeup palette with either single or double pans. Made in aluminum, the solution was developed to be fully recyclable at the end of life.

20 Apr 23

Indulge Your Customers with Element's Refillable Beauty Packs

We live in a world of convenience and immediacy, people seek practical solutions that require a minimum effort to succeed. As more people ask for sustainable solutions, there's no better way to indulge them than by introducing effortless refillable beauty packs.

04 Apr 23

Sustainability from Every Angle: Element Tackles Waterless Formulas

Aware of the necessity to push for less water in beauty and skincare formulas, Element Packaging has developed a refillable stick for solid products, that is also mono-material (polypropylene) to ensure the full recyclability of the packaging.

31 Mar 23

Element and caliray Launch an Endless MakeUp Palette

When Element Packaging was entrusted to deliver gorgeous eco-packs that preserve caliray's core circular values, the company delivered with the Endless Sunset Palette. A makeup compact that's meant to be reused again, and again, and again.

21 Mar 23

Latest innovations in carbon-capture, PCR materials, bio-based polymers, and paper based packaging with all the glam in LA!

Element packaging will be present at MakeUp in Los Angeles - booth F51 - and will introduce its latest innovations in material science.

13 Feb 23

Liplights Light the Way for Recycling

Lip gloss in an aluminum tube?! What a great way to use every last drop before recycling! Check out Element's solution for rms Beauty's Liplights Cream.

07 Feb 23

FutureWise's Slug Meets Element's Speed

Element Packaging has used high gloss silkscreen to develop this gorgeous bottle with 30% PCR for FutureWise's Slug Boost hydrating mist. Don't miss out!

13 Dec 22

Element and Wende Zomnir Push the Boundaries of Beauty

Living legend Wende Zomnir has trusted Element with the launch of Caliray, a clean makeup line bound to natural origin ingredients. Obviously, all packaging had to be sustainable!

06 Dec 22

Element and Oco Give Plastic a New Beginning with Carbon Upcycling Tech

Check out Element Packaging's latest development in sustainability and the newly patented capture carbon additive! Listen to the podcast with the Keep Cool Show now!

15 Nov 22

Element and Oco develop carbon-capture packs to nullify CO2 emissions

As sustainability takes over the packaging industry, suppliers continue to invest as much time and resources as possible to reduce the use and waste of plastic in their manufacturing processes. Element and Oco have partnered to introduce a new carbon packaging alternative that further advances their products’ recyclability options.

18 Oct 22

Double Down On Element's Duo Sticks

Add versatility to your products with a single packaging. Element Packaging's Duo Stick is a beautiful double ended roll on applicator, perfect to mix and match colors and products.

14 Jul 22

Aluminum Eyeshadow Tubes From Element Shine Bright

Rms Beauty found a partner in Element Packaging and launched their latest line of eyeshadow in an aluminum tube- How eco-friendly!

19 Jan 22

Element Packaging on Working with Brands to Solve Sustainability Solutions

We speak with Ulrich Lerissel, co-founder of Element, to learn more about Element's achievements towards long-term sustainability in the industry.

22 Oct 21

Element Packaging is proud to be a new member of the Sustainable Packaging Coalition

Element Packaging was eager to join The Sustainable Packaging Coalition (SPC) to better serve the packaging community and the world we all share. The SPC is a membership-based collaborative that believes in the power of industry to make packaging more sustainable.

17 Aug 21

Element Packaging's MicroClean introduces naturally antibacterial materials

It’s increasingly important for consumers that their products stay clean during use. Element Packaging is introducing MicroClean, a new technology in plastic additives that is naturally antibacterial. Your product lines will look the same, while staying clean, safe, and free from harmful bacteria.

06 Jul 21

Element’s Advancements in Sustainability on Display in 3D Webpackaging LIVE Event- check it out!

Element Packaging’s new 3D booth on Webpackaging LIVE is available to visit now! Webpackaging LIVE is the world's first "always open" interactive 3D exhibition for the packaging world. Element's multimedia 3D booth highlights their unique offerings, latest turnkey solutions, strides in material science technology, and their sustainable solutions for the packaging world.

03 Jun 21

Element Packaging Develops Flexible Material Made with PCR

Flexible packaging is turning up on more and more supermarket and drugstore shelves. Element Packaging has developed a recycle-ready flexible pouch for refills.

01 Jun 21

Rethinking the Pump: Element Introduces Mono-material Dispenser

Element Packaging is kicking off their range of mono-material pumps with this classic and versatile dispenser. Element’s first mono-material pump is made of only one type of plastic- durable PP! With no metal, this pump can be sorted and recycled along with the rest of the PP plastic products.

25 May 21

Element Packaging Introduces a Flexible Sustainable Packaging Alternative

Element Packaging continues to expand their sustainable packaging offerings by investing in material science advancements. Element’s new flexible packaging is made from a unique 3-d mono-material thermo-form component.

12 May 21

Element Packaging Helps Create PACT, Which Aims to Unify the Beauty Industry and Tackle Waste

Element Packaging is the first packaging company in the industry to join forces with retailers to create Pact, a non-profit initiative. Pact is a membership organization, that is focusing on how to recycle packaging components that are typically hard to recycle

22 Apr 21

Element Keen to Be Green And Keep Hands Clean

Dieux wanted a modern hand sanitizer with packaging that was more sustainable than the ubiquitous single-use plastic varieties. They chose Element Packaging to develop a sleek aluminum can, one of the most recycled materials.

09 Apr 21

Element Packaging and MOB Beauty Partner to Build Better Beauty with CarbonX

Building beauty for a better future is the goal for Element Packaging and MOB Beauty. Element Introduces Element CarbonX, a material science innovation replacing Carbon Black

23 Mar 21

Element Packaging Collaborates with Milk Makeup for a Packaging Upgrade

Milk Makeup teamed up with Element Packaging when they wanted to upgrade the packaging for their popular Sunshine Skin Tint, a liquid tinted sunscreen. Element Packaging designed a new and improved airless cosmetic stick to make applying their beauty products simple.

11 Mar 21

Element's food grade silicone a sustainable and safer alternative to plastic

Committed to sustainable alternatives for beauty and skincare packaging to reduce the use of plastic, Element Packaging introduces food grade silicone. This naturally occurring substance is infinitely reusable and provides an eco-friendly solution to plastic packaging in order to protect the planet and not lose on style.

08 Dec 20

Reuse, renew, and reduce with Element's aluminum packaging

With the aim of eliminating single-use plastics, Element is dedicated to using alternative materials to create sustainable packaging. Aluminum is an ideal material because it can be endlessly recycled and still maintain its quality and durability.

12 Nov 20

Element promotes sustainable post consumer plastics over single use

Focusing on quick-to-market, sustainable solutions with exceptional quality for beauty and skincare, Element Packaging provides sustainable alternatives to single-use plastics, like post consumer plastics and resins. These unconventional materials benefit the planet, brands, and consumers alike.

05 Oct 20

Nicole Tauster
News App
English
Created 16 Sep 2020
Modified 07 Aug 2023
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