If this is your company, CONTACT US to activate Packbase™ software to build your portal.
It's said that 94% of consumers support recycling but only 35% actually do it. The beauty industry is full of good intentions and mixed messages. Most consumers want to recycle their beauty products, but when it comes time to toss the packs… they’re lost. Why?
- Pumps, sprayers, droppers, labels, and inner layers that can’t be separated.
- Multi-material packs that are impossible to process.
- Confusing symbols and vague instructions most common users do not know how to interpret.
- No infrastructure to collect or clean.
According to Sustainable Brands, this disconnect is one of the biggest barriers to circular beauty. And it’s not just a packaging issue, it’s a communication one. Beauty can’t be sustainable if the consumer can’t finish the job. It’s time we stop making people feel responsible and start making systems that are actually functional.
Let’s build clarity into every closure, cap, and slogan. When you partner with Element Group USA you get access to an expert team of designers and engineers that have perfected the science of sustainable packaging development. Explore your options, see what best fits you brand, target audience, and let's work together to turn intention into action.