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Sun care is growing and not just in its own category. It's not longer used as a seasonal defence against sunburn, but also as an all-year-round protection. Many products include sunscreen protection to help consumers use it carefully and thoroughly in their daily routine.
From multifunctional make-up to sun-damage preventing hair care, SPF is invading our skin care, body care and hair care routine to increase. Our role, as beauty providers, is to ensure that formulas and packaging align with consumers' expectations, such as:
- Ultra-light formulas for smooth application
- Stick application for indivisible touch-ups
- On-the-go sprays for easy application over make-up
- High SPF solutions to ensure maximum protection
- Sustainable and clean ingredients for the face and the environment
In a realistic and thoughtful self care routine sunscreen meets skincare, haircare, and bodycare for a symbiotic relationship ingrained in skin health and wellbeing. At Element Group USA, we help you identify the right trends, enabling you to develop beauty products that meet your market needs.