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Come fresh and dewy! It’s how skin should be now!
Following on the clean girl aesthetic, and the trend of "glass skin" propelled by Pat McGrath last year, a DEWY and BRIGHT looking skin is headlining the summer looks.
Achieving a Dewy Skin
(as recommended by Element Lab):
- Skincare-first layering: Start with gentle cleansing, hydrate with toners/serums (like hyaluronic acid & niacinamide), seal with lightweight moisturisers.
- Exfoliate gently: 1–2 times/week to help shine and smooth texture.
- Dewy makeup: Use hydrating primers, breathable tints, and setting sprays (e.g., Pat McGrath’s Glass Skin spray) for added glow.
- Highlighting tricks: Apply products in targeted “C” shapes (cheekbones to brows) without glitter to keep the look fresh and natural.
What’s next for your BEAUTY BRAND?
(as recommended by Element Development team)
- Embrace products that combine lightweight hydration, gentle formulations, and glow-enhancing finishes.
- Position offerings within broader “wellness-meets-beauty”: think multi-functional tints, glass-skin sprays, and rich serums.
- Consider the next wave: ultra-glossy “glazed donut” skin, which builds on dewy by layering sheen.
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