Designing Sunscreen They’ll Actually Use: Making SPF Easy, Fun, and Sustainable

We know that the best sunscreen is the one you’ll actually use, and packaging plays a huge role in making that happen. At Element Design, we’re not reimagining suncare packaging, we’re designing it to fit real life. Whether it’s a lunchtime top-up or a beach day essential, our goal is to make SPF application feel effortless, intuitive, and even fun.

Here’s how we do it:

• Smart applicators: Precise, mess-free, and made for multitaskers
• On-the-go formats: Think pocket-sized sticks, twist-up balms, and mists that fit in your back pocket
• Playful, sensorial designs: Textures, shapes, and colors that turn reapplying into a ritual, not a chore
• Hygienic & intuitive: Designed to encourage sharing and reapplying without compromising cleanliness
• Refillable & recyclable options: Because protection should also mean protecting the planet

SPF is expected in skincare, body care, and even makeup and haircare, that's why we create packaging that keeps up. At Element Group USA, our full-service teams combine trend insight, sustainability expertise, and industrial design to deliver solutions your consumers will reach for again and again.

Let’s make sun protection second nature — one clever package at a time.