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Element Group USA, a solution provider for the beauty industry, has entered an exclusive partnership with DetraPel, a pioneer in materials science, to bring its next generation of clean aerosol technology to the beauty industry. This partnership also includes Impermea Materials, a subsidiary of Detrapel specialising in clean coating solutions for paperboard packaging.
Element Beauty Group and Detrapel Inc. Announce Strategic Collaboration to Accelerate the Future of Sustainable Beauty Packaging
As regulatory pressures and consumer expectations reshape the personal care landscape, Element Group USA, a global leader in sustainable packaging design and development, is proud to announce a comprehensive strategic partnership between its two divisions of DetraPel, Inc. - Impermea Materials and DetraPel Solutions. Together, the companies are setting a new standard for high-performance, sustainable packaging in the beauty and personal care space.
The partnership brings together Element’s design-forward packaging expertise with DetraPel’s two cutting-edge platforms:
- Impermea Materials, the barrier science division of DetraPel, delivers plastic-free, PFAS-free, and fluorine-free coatings that enable fully recyclable packaging with premium protection against oil, moisture, and oxygen - designed for today’s clean beauty formulations.
- DetraPel Solutions, a premium spray and dispenser contract manufacturer, offers unique air-powered dispensing systems that eliminate harmful chemical propellants and VOCs while offering unmatched product evacuation and versatility for a wide range of formulations.
By uniting these offerings, Element and DetraPel are providing personal care brands access to a powerful suite of next-gen packaging solutions that meet performance, sustainability, and design requirements—all under one roof.
“Together with Element, we’re not just offering sustainable packaging—we’re delivering systems that work better, look better, and meet the moment,” said David Zamarin, Founder and CEO of DetraPel. “This collaboration allows us to move faster and smarter, giving beauty brands the tools to elevate both their sustainability credentials and customer experience.”
Element Packaging, known for its strong relationships with top-tier beauty brands and its full-service approach from design through manufacturing, now gains access to DetraPel’s differentiated technologies. Whether it’s Impermea’s bio-based barrier coatings or Solutions’ clean, air-powered dispensing systems, Element can now bring more innovation, flexibility, and compliance-forward products to its clients.
“Innovation in beauty packaging requires cross-functional thinking—from formulation compatibility to supply chain agility,” said Ulrich Lerissel Co-founder and CEO of Element. “Partnering with DetraPel allows us to deliver the next-generation solutions that don’t sacrifice performance, aesthetic, or speed to market.”
The companies have already begun joint commercialization efforts with several beauty and personal care brands. As part of the collaboration, DetraPel and Element plan to explore pilot programs, co-branded offerings, and integrated sustainability roadmapping that helps clients future-proof their packaging decisions.