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    How to Make a Good Formula Great!

    • Element Group USA
    • Beauty, Personal Care

    • Cosmetics

    • Lips

    • Primary Packaging

    • Cosmetic Components

    • Lipsticks

    • Lipglosses

    • Custom Primary Packaging

    • Packaging Manufacturing

    • Packaging Decoration

    • Contract Manufacturing

    • Product Development Services

    • Design

    • Package Design

    • Product Design

    Most think the formula is everything, but the harsh truth is... packaging is never just the cherry on top. Let’s imagine a great gloss or colour for lips. Would you love it just as much if it was hard to apply? Uneven, messy, cheap? Now let’s imagine the perfect tool: some prefer brushes, others foam applicators... Element? Well, we went a little further.

    We have developed a unique applicator that offers perfect ergonomic comfort and control, thanks to the component's contour. Because we know that:

    • A good formula is only GREAT with the right applicator
    • A positive experience in the application can change the emotional impact of a product
    • The perfect applicator enhances performance

    Let’s create some magic, and let’s help you go viral! Applicators have a significant impact on social media, thanks to their shape, size, and application routine, all of which must be visually appealing. So if you think you're ready to lauch your next gloss, rethink your choices. Give us a call.

    Let’s create your next beauty product! Element provides customization and development in applicators for beauty, skincare and haircare.

    • Juan Pablo Rueda
    • Product Info
    • English
    • Created 25 Nov 2025
    • Modified 24 Nov 2025
    • Hits 308