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Stars and cosmetic packaging: a natural link

  • ESTAL
Beauty, Personal Care, Cosmetics, Fragrances

Some perfumes are legends and it is only natural that some of their names have become associated in our minds with those of other legends, Hollywood stars. Images of perfumes or the silhouettes of the most prestigious cosmetic packaging have often been linked to the most admired women on the planet. The image of beauty, elegance and personality in the star system are a major lure that the most exclusive cosmetics and perfume brands have pursued for decades.

Norma Jean didn't wear pyjamas.

When Marilyn Monroe confessed that she didn't wear pyjamas because a few drops of Chanel No. 5 were enough for her, it proved an enormous boost for the image of the French brand. "What do you wear to bed?" the journalists asked her. "The radio and a few drops of Chanel No. 5", she replied. And she unleashed the imagination of an entire country with the image of Marilyn, without losing the glamour as the spotlights went out and she became Norma Jean. And that is how the most iconic blonde of classic Hollywood was to be forever associated with the flagship perfume of the maison.

But Marilyn Monroe was not and will not be the only one who forever linked her name and her image to that of a cosmetics brand or a perfume. Audrey Hepburn, for example, inspired the name of Givenchy's perfume 'L'Interdit'. As well as adorning the haute couture collections of the French brand with an elegance that remains a point of reference today, the story goes that when Hubert de Givenchy created his new perfume in 1957 exclusively for her and soon after told her that he was going to start marketing it, the actress replied: 'I forbid you!' And so the name of one of the brand's most cherished classic fragrances was born.

Brands, ambassadors and cosmetic packaging.

Some companies, such as L'Oréal, have been able to make the brand ambassadors their standard bearers to present the most diverse care and beauty cosmetics.

From Andy MacDowell to Scarlett Johansson, Jennifer Aniston to Rachel Weisz, legions of celebrities have spread the brand's message far and wide. The iconic cosmetic packaging in the mature skincare line that Jane Fonda elegantly represented, the famous mascara that seduced the public when worn on the eyelashes of Eva Longoria, or the hairspray that Penélope Cruz never forgot, all found a place in the minds of the world's consumers thanks to the celebrities who represented them.

Not just L'Oréal, but many other companies have understood the importance of associating their products with the aura surrounding the stars in the most diverse fields, like fashion, music, current affairs or sport.

This relationship between celebrities and products does in a way link the prestige or affection that the person inspires with the qualities and image of the brand, thus giving the products a positive presence in the minds and hearts of the public.

At ESTAL, we know that cosmetic packaging is part of a valuable image for brands.

For more than 25 years, we have been creating projects in which we contribute our knowledge and experience to the most prestigious companies in the Beauty industry. Discover our extensive collection through the hashtag #estalcosmetics on Instagram. And if you would like to get to know us or if you are interested in us working with you to make your ideas a reality, then just contact us.

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  • Company News
  • English
  • Modified 31 Aug 2021
  • Hits 82