- ESTAL Glass Decoration
- Estal Locations
- Estal News
- Estal product downloads
- Estal Products
- ESTAL Videos
If this is your company, CONTACT US to activate Packbase™ software to build your portal.
Some perfumes are legends and it is only natural that some of their names have become associated in our minds with those of other legends, Hollywood stars. Images of perfumes or the silhouettes of the most prestigious cosmetic packaging have often been linked to the most admired women on the planet. The image of beauty, elegance and personality in the star system are a major lure that the most exclusive cosmetics and perfume brands have pursued for decades.
Norma Jean didn't wear pyjamas.
When Marilyn Monroe confessed that she didn't wear pyjamas because a few drops of Chanel No. 5 were enough for her, it proved an enormous boost for the image of the French brand. "What do you wear to bed?" the journalists asked her. "The radio and a few drops of Chanel No. 5", she replied. And she unleashed the imagination of an entire country with the image of Marilyn, without losing the glamour as the spotlights went out and she became Norma Jean. And that is how the most iconic blonde of classic Hollywood was to be forever associated with the flagship perfume of the maison.
But Marilyn Monroe was not and will not be the only one who forever linked her name and her image to that of a cosmetics brand or a perfume. Audrey Hepburn, for example, inspired the name of Givenchy's perfume 'L'Interdit'. As well as adorning the haute couture collections of the French brand with an elegance that remains a point of reference today, the story goes that when Hubert de Givenchy created his new perfume in 1957 exclusively for her and soon after told her that he was going to start marketing it, the actress replied: 'I forbid you!' And so the name of one of the brand's most cherished classic fragrances was born.
Brands, ambassadors and cosmetic packaging.
Some companies, such as L'Oréal, have been able to make the brand ambassadors their standard bearers to present the most diverse care and beauty cosmetics.
From Andy MacDowell to Scarlett Johansson, Jennifer Aniston to Rachel Weisz, legions of celebrities have spread the brand's message far and wide. The iconic cosmetic packaging in the mature skincare line that Jane Fonda elegantly represented, the famous mascara that seduced the public when worn on the eyelashes of Eva Longoria, or the hairspray that Penélope Cruz never forgot, all found a place in the minds of the world's consumers thanks to the celebrities who represented them.
Not just L'Oréal, but many other companies have understood the importance of associating their products with the aura surrounding the stars in the most diverse fields, like fashion, music, current affairs or sport.
This relationship between celebrities and products does in a way link the prestige or affection that the person inspires with the qualities and image of the brand, thus giving the products a positive presence in the minds and hearts of the public.
At ESTAL, we know that cosmetic packaging is part of a valuable image for brands.
For more than 25 years, we have been creating projects in which we contribute our knowledge and experience to the most prestigious companies in the Beauty industry. Discover our extensive collection through the hashtag #estalcosmetics on Instagram. And if you would like to get to know us or if you are interested in us working with you to make your ideas a reality, then just contact us.
Estal's award-winning Rude collection: Spirit bottles with raw spirit
Estal's Rude collection of glass bottles has been designed for spirits with spirit. Its distinctive craft aesthetic is achieved through the use of 100% PCR 'wild' glass in its manufacture and the result is a highly impacting glass bottle line with raw authenticity.
Ruska Martín chooses Estal’s new PRIMA bottle collection
Ruska Martín chose Estal’s new PRIMA bottle collection for its thin glass, impressive sustainability and subtle asymmetric profile, which come together splendidly to minimize weight without compromising on strength, stability and a premium feel. The unique shape made of Estal’s 100% PCR Wild Glass gives the bottle a handcrafted look.
Estal's recycled Wild Glass provides an eco-friendly decanter with a luxury finish
Environmental consciousness and the premium drinks sector rarely go hand in hand. It’s a contradiction that was picked up on by Pocket Rocket Creative in its choice of Estal's wild glass and having it hand blown into a unique, reusable decanter.
Estal's exemplary SM BD Emblem bottle chosen for emblematic Argentinian wine
When called upon to design this project, the first thing the Boldrini& Ficcardi team looked for was a strong message. They wanted to design packaging that celebrates wine as something to help escape the isolation of these extreme times, where the lockdown situation has been overwhelming and where sensitivity traverses fragility and volatility.
Wild glass provides a wild finish for Butterfly Cannon
Butterfly Cannon’s concept is Papil, a premium non-alcoholic wellness aperitif created from an uplifting blend of natural adaptogens and nootropics to enhance a positive mood at the start of an evening. Concentrated for easy mixing and spritzing, it comes in a beautifully styled, reusable bottle produced by Estal in Wild Glass.
Distinctive identity is developed thanks to Estal's WCR Primal
The “dream-project concept” provided Servaire & Co with an opportunity to challenge tradition. A distinctive identity was developed using the Estal WCR Primal bottle as base for an amalgamation of bright colors, Kurz hot stamping decoration, embossing, debossing and micro-embossing textures, as well as different varnishes.
Estal's Rude Collection 1919 bottle is selected by Spazio Di Paolo
Fuoridimè is dedicated to the “Italian genius” — an artistic project that explores body aesthetics and deep thought. To pay homage, the Spazio Di Paolo team is showcasing some of Italy’s most important scientists in its project and has chosen Estal's Rude Collection 1919.
Estal and JVD Estudio collaborate for Bou Barroeta
JVD Estudio set out to communicate the essence of the Bou Barroeta brand through a design that brings together everything it stands for. Not only does the ox symbolize strength, resilience and perseverance – all traits of Bou Barroeta – it also represents the wisdom, kindness and appreciation in the heart of a family.
'Make a Mark' innovation incubator co-launched by Estal, Avery Dennison and Leonard Kurz
Make a Mark is a three-year collaboration platform created to accelerate creative and technological innovation in wine and spirits packaging and provide brand owners with a preview of the future packaging design trends. The goal is to stimulate the designers’ creativity with a special focus on luxury and sustainability. The resulting glass bottle projects have been developed by Estal.
Specialists in customized glass projects
For more than 25 years Estal has been specialist in premium solutions for the packaging world, thanks to being passionate about design and the challenges involved in creating new solutions. Discover how your brand can leverage the benefits of a custom glass product.
Estal awarded LuxePack in Green prize
We are delighted to be awarded the Luxepack in Green prize, because of the sustainability of our RUDE Collection! Thanks to our passion for natural beauty solutions and maximum eco-efficiency. At Estal we will continue working for the new glass packaging required by the current environmentally friendly society.
- Jo Webb
- Company News
- Created 01 Aug 2021
- Modified 31 Aug 2021
- Hits 231