Make a Mark is a three-year collaboration platform created to accelerate creative and technological innovation in wine and spirits packaging and provide brand owners with a preview of the future packaging design trends. The goal is to stimulate the designers’ creativity with a special focus on luxury and sustainability.
Without cost and technological constraints, eighteen of the best packaging design agencies on a global level have been challenged to push their creativity further and break new ground in packaging innovation.
With Make a Mark, we want to provide a platform for starting the conversation and sharing ideas. We want to form a dynamic, creative community of thinkers and rebels – all united by our love for glass, labeling and packaging as well as the desire to create new things. We want to show the magic that happens when all parties in the chain work together.
On-shelf differentiation while respecting the environment
The brief was to satisfy the brands’ double need to make the difference on the shelf by catching the consumer’s eye while respecting the environment.
The resulting trailblazing design projects have then been developed by leaders in the luxury packaging supply chain like Estal for the glass bottles, Avery Dennison for the labeling materials, Kurz for the embellishments and many other key players in the industry like label printers, capsule and closures manufacturers.
“Make a Mark is not a design contest and the Make a Mark book is not a catalog featuring the current packaging design trends. It showcases the prototypes created by the industry pioneers leading the way towards a new era of wine and spirits packing design. Make a Mark is an ambitious project, which has engaged more than forty partners for many months in order to first create and then develop such futuristic packaging projects." said Vladimir Tyulpin, Avery Dennison's market segment leader - wine and spirits.
Stéphane Royère, director of the packaging and print business unit of LEONHARD KURZ, had the honor of presenting the Make a Mark Design Gallery to H.S.H. Prince Albert II, who visited the booth. “His Highness greatly appreciated our project, but the next edition of Make a Mark will be even more ambitious. We have already been working on the 2022’s edition to develop some new ideas that will increase the interest of those brands that wish to invest in their product packaging to make a difference on the shelf while decreasing the packaging's impact on the environment."
Brands need creativity aimed at actual technological advancement
The constant acceleration of business in the time of globalization leaves no room for promises. Brands want concrete proposals. The primary need of brands is to create packaging that is attractive, but at the same time sustainable. "This is why our Make a Mark Design Gallery at Luxe Pack last edition aroused great interest from the most important brands in the wine & spirits segment and cosmetics. Make a Mark has freed the creativity of some of the most awarded packaging design studios in the world, "pushing" us players in the packaging supply chain to rapidly develop new technologies and new materials that are truly at the forefront in terms of sustainability.
Anagrama from Mexico, Boldrini & Ficcardi from Argentina, Butterfly Cannon and Pocket Rocket Creative from the UK, Chad Michael Studio from the USA, Denomination from Australia, Dragon Rouge from China, JVD Estudio from Chile, MARK Studio from South Africa, Motherland from Sweden, Rita Rivotti from Portugal, Ruska Martín Associates from Germany and Spain, Series Nemo and Supperstudio from Spain, Servaire & Co and Studio Créa 'Design from France, Smith Lumen and Spazio Di Paolo from Italy are among the packaging design agencies most awarded in the world and have allowed us to demonstrate that luxury is sustainable." said Gerard Albertí, ESTAL’s CEO.
A limited number of sample packets and more information about the Make a Mark book and initiative are available at makeamark.world.
The Make a Mark innovation incubator was successfully co-launched by Estal, Avery Dennison and Leonard Kurz at Luxe Pack Monaco.
Estal's award-winning Rude collection: Spirit bottles with raw spirit
Estal's Rude collection of glass bottles has been designed for spirits with spirit. Its distinctive craft aesthetic is achieved through the use of 100% PCR 'wild' glass in its manufacture and the result is a highly impacting glass bottle line with raw authenticity.
Ruska Martín chooses Estal’s new PRIMA bottle collection
Ruska Martín chose Estal’s new PRIMA bottle collection for its thin glass, impressive sustainability and subtle asymmetric profile, which come together splendidly to minimize weight without compromising on strength, stability and a premium feel. The unique shape made of Estal’s 100% PCR Wild Glass gives the bottle a handcrafted look.
Estal's recycled Wild Glass provides an eco-friendly decanter with a luxury finish
Environmental consciousness and the premium drinks sector rarely go hand in hand. It’s a contradiction that was picked up on by Pocket Rocket Creative in its choice of Estal's wild glass and having it hand blown into a unique, reusable decanter.
Estal's exemplary SM BD Emblem bottle chosen for emblematic Argentinian wine
When called upon to design this project, the first thing the Boldrini& Ficcardi team looked for was a strong message. They wanted to design packaging that celebrates wine as something to help escape the isolation of these extreme times, where the lockdown situation has been overwhelming and where sensitivity traverses fragility and volatility.
Wild glass provides a wild finish for Butterfly Cannon
Butterfly Cannon’s concept is Papil, a premium non-alcoholic wellness aperitif created from an uplifting blend of natural adaptogens and nootropics to enhance a positive mood at the start of an evening. Concentrated for easy mixing and spritzing, it comes in a beautifully styled, reusable bottle produced by Estal in Wild Glass.
Distinctive identity is developed thanks to Estal's WCR Primal
The “dream-project concept” provided Servaire & Co with an opportunity to challenge tradition. A distinctive identity was developed using the Estal WCR Primal bottle as base for an amalgamation of bright colors, Kurz hot stamping decoration, embossing, debossing and micro-embossing textures, as well as different varnishes.
Estal's Rude Collection 1919 bottle is selected by Spazio Di Paolo
Fuoridimè is dedicated to the “Italian genius” — an artistic project that explores body aesthetics and deep thought. To pay homage, the Spazio Di Paolo team is showcasing some of Italy’s most important scientists in its project and has chosen Estal's Rude Collection 1919.
Estal and JVD Estudio collaborate for Bou Barroeta
JVD Estudio set out to communicate the essence of the Bou Barroeta brand through a design that brings together everything it stands for. Not only does the ox symbolize strength, resilience and perseverance – all traits of Bou Barroeta – it also represents the wisdom, kindness and appreciation in the heart of a family.
Specialists in customized glass projects
For more than 25 years Estal has been specialist in premium solutions for the packaging world, thanks to being passionate about design and the challenges involved in creating new solutions. Discover how your brand can leverage the benefits of a custom glass product.
Estal awarded LuxePack in Green prize
We are delighted to be awarded the Luxepack in Green prize, because of the sustainability of our RUDE Collection! Thanks to our passion for natural beauty solutions and maximum eco-efficiency. At Estal we will continue working for the new glass packaging required by the current environmentally friendly society.
- Jo Webb
- Company News
- Created 29 Nov 2021
- Modified 01 Dec 2021
- Hits 592