Smith Lumen’s design aims to communicate the soul of this unique product. Few things in the natural world are as dramatic and captiving as a lava Flow. In order to reproduce this sensation, the label is literally consumed by a red-hot burn that expresses how the forces of nature influence this product, the land and its people.

The challenge was to capture this in a sophisticated way and create a memorable identity for this unique, premium spirit.

The bottle selected was the Estal DA Clarior.

To express the complexity of the product, a thick, textured paper called Fasson Cotton by Kurz was utilized. In contrast with the dark background, the luminescence of the brand and the burnt finish are expressed through the use of reflective orange foil.

Sculptural embossing gives just the right level of complexity to the visual, while the bottle cap adds a final, precious touch.

Discover Smith Lumen's magnificent design for makeamark.world.