Webpackaging logo

Ruska Martín chooses Estal’s new PRIMA bottle collection

Eating, Drinking, Beverages - Alcoholic, Wines, Primary Packaging, Bottles, Bottles - Glass, Bottles - Wine, Active, Smart Packaging, Sustainable Packaging, High PCR Content Packaging, Lightweight Packaging, Glass, Glass - Other, Glass - PCR, Plastic - PCR, Packaging Decoration, Debossing

Ruska Martín chose Estal’s new PRIMA bottle collection for its thin glass, impressive sustainability and subtle asymmetric profile, which come together splendidly to minimize weight without compromising on strength, stability and a premium feel. The unique shape made of Estal’s 100% PCR Wild Glass gives the bottle a handcrafted look.

The team created a “die-cut puzzle technique” especially for the project, opening the door to more impactful label shapes using less material. Each sheet of sustainable Fasson Cotton Extra White paper is cut into 12 pieces to create front and back labels for the six bottles in each winemaker’s range. Debossed into the glass, the overall weight reduction (“-50g”) became a defining symbol.

Using a wide range of images inspired by nature and ancient indigenous art, Ruska Martin experimented with variety of embossing techniques and Kurz embellishments for the labels. The latest digital printing techniques yield floating visuals on each bottle.

This project was made possible by Estal, Avery Deninson and Leonhard Kurz, leaders in premium packaging innovation.

Discover the magnificent design of Ruska Martín for the makeamark.world.

See also

Recycled glass for sustainable bottles

Glass is an almost infinite material. It can be used time and time again to produce sustainable bottles or packaging, as well as an array of ornaments, windows or even art pieces. Using recycled glass means making the most of it and seeking the continuous reincarnation of this material through a wide variety of objects. Using very little energy, recycled glass is reborn and rebuilt to give life to a great variety of elements that help us organize and decorate our homes.

Stars and cosmetic packaging: a natural link

Some perfumes are legends and it is only natural that some of their names have become associated in our minds with those of other legends, Hollywood stars. Images of perfumes or the silhouettes of the most prestigious cosmetic packaging have often been linked to the most admired women on the planet. The image of beauty, elegance and personality in the star system are a major lure that the most exclusive cosmetics and perfume brands have pursued for decades.

  • Brand Launch
  • English
  • Modified 01 Apr 2022
  • Hits 254