Ruska Martín chose Estal’s new PRIMA bottle collection for its thin glass, impressive sustainability and subtle asymmetric profile, which come together splendidly to minimize weight without compromising on strength, stability and a premium feel. The unique shape made of Estal’s 100% PCR Wild Glass gives the bottle a handcrafted look.
The team created a “die-cut puzzle technique” especially for the project, opening the door to more impactful label shapes using less material. Each sheet of sustainable Fasson Cotton Extra White paper is cut into 12 pieces to create front and back labels for the six bottles in each winemaker’s range. Debossed into the glass, the overall weight reduction (“-50g”) became a defining symbol.
Using a wide range of images inspired by nature and ancient indigenous art, Ruska Martin experimented with variety of embossing techniques and Kurz embellishments for the labels. The latest digital printing techniques yield floating visuals on each bottle.
This project was made possible by Estal, Avery Deninson and Leonhard Kurz, leaders in premium packaging innovation.
Discover the magnificent design of Ruska Martín for the makeamark.world.
Estal's award-winning Rude collection: Spirit bottles with raw spirit
Estal's Rude collection of glass bottles has been designed for spirits with spirit. Its distinctive craft aesthetic is achieved through the use of 100% PCR 'wild' glass in its manufacture and the result is a highly impacting glass bottle line with raw authenticity.
Estal's recycled Wild Glass provides an eco-friendly decanter with a luxury finish
Environmental consciousness and the premium drinks sector rarely go hand in hand. It’s a contradiction that was picked up on by Pocket Rocket Creative in its choice of Estal's wild glass and having it hand blown into a unique, reusable decanter.
Estal's exemplary SM BD Emblem bottle chosen for emblematic Argentinian wine
When called upon to design this project, the first thing the Boldrini& Ficcardi team looked for was a strong message. They wanted to design packaging that celebrates wine as something to help escape the isolation of these extreme times, where the lockdown situation has been overwhelming and where sensitivity traverses fragility and volatility.
Wild glass provides a wild finish for Butterfly Cannon
Butterfly Cannon’s concept is Papil, a premium non-alcoholic wellness aperitif created from an uplifting blend of natural adaptogens and nootropics to enhance a positive mood at the start of an evening. Concentrated for easy mixing and spritzing, it comes in a beautifully styled, reusable bottle produced by Estal in Wild Glass.
Distinctive identity is developed thanks to Estal's WCR Primal
The “dream-project concept” provided Servaire & Co with an opportunity to challenge tradition. A distinctive identity was developed using the Estal WCR Primal bottle as base for an amalgamation of bright colors, Kurz hot stamping decoration, embossing, debossing and micro-embossing textures, as well as different varnishes.
Estal's Rude Collection 1919 bottle is selected by Spazio Di Paolo
Fuoridimè is dedicated to the “Italian genius” — an artistic project that explores body aesthetics and deep thought. To pay homage, the Spazio Di Paolo team is showcasing some of Italy’s most important scientists in its project and has chosen Estal's Rude Collection 1919.
Estal and JVD Estudio collaborate for Bou Barroeta
JVD Estudio set out to communicate the essence of the Bou Barroeta brand through a design that brings together everything it stands for. Not only does the ox symbolize strength, resilience and perseverance – all traits of Bou Barroeta – it also represents the wisdom, kindness and appreciation in the heart of a family.
'Make a Mark' innovation incubator co-launched by Estal, Avery Dennison and Leonard Kurz
Make a Mark is a three-year collaboration platform created to accelerate creative and technological innovation in wine and spirits packaging and provide brand owners with a preview of the future packaging design trends. The goal is to stimulate the designers’ creativity with a special focus on luxury and sustainability. The resulting glass bottle projects have been developed by Estal.
Specialists in customized glass projects
For more than 25 years Estal has been specialist in premium solutions for the packaging world, thanks to being passionate about design and the challenges involved in creating new solutions. Discover how your brand can leverage the benefits of a custom glass product.
Estal awarded LuxePack in Green prize
We are delighted to be awarded the Luxepack in Green prize, because of the sustainability of our RUDE Collection! Thanks to our passion for natural beauty solutions and maximum eco-efficiency. At Estal we will continue working for the new glass packaging required by the current environmentally friendly society.
- Jo Webb
- Brand Launch
- Created 30 Mar 2022
- Modified 01 Apr 2022
- Hits 356