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Motherland takes sustainability to the limit

Eating, Drinking, Beverages - Alcoholic, Wines, Premium, Primary Packaging, Bottles, Bottles - Glass, Bottles - Wine, Active, Smart Packaging, Sustainable Packaging, High PCR Content Packaging, Glass, Glass - Other, Glass - PCR, Plastic - PCR, Packaging Decoration

Inspired by the movie The Wizard of Oz, Kansas is a clean slate brand. When the old is suddenly blown away, it no longer makes sense to look back; better to explore the new, like Dorothy. Motherland’s objective was to take sustainability to the limit and still create luxury packaging.

The bottle shape features tactile lines and molded typography (”Wine is the mirror of the soul”) and the high punt is perfected by the professionals at Estal. Flint Wild Glass, made of 100% PCR glass, is designed to look organic and authentic — similar to handmade glass and varying in color. The cap, too, is made from recycled materials.

The label was printed by Eurostampa on Fasson Cotton Extra White, a bright white, uncoated, matt, wood-free and wet-strength printing paper made of 100% cotton with a unique velvet finish appearance for high cotton tactility. The design elements are printed in black with embossing. For embellishment, Kurz 427 was chosen for its subtly satin-metallic appearance.

This project was made possible by Estal, Avery Dennison and Leonhard Kurz, leaders in premium packaging innovation.

Do you want to know more about the Motherland project? Visit makeamark.world.

See also

  • Brand Launch
  • English
  • Modified 30 Mar 2022
  • Hits 269