Webpac has created a revolutionary 3D packaging configuration solution for GEKA, the world-renowned cosmetic packaging supplier. By using this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance. By combining GEKA’s packaging and applicator expertise, and Webpac’s cutting-edge 3D technology, we provide users an efficient pack development solution and transform what is typically a lengthy and costly process.
What truly sets this new 3D configurator apart are the filtering options it offers users. Starting from over 100 stock components and 1200 possible combinations, the customer can find a perfect match by selecting from different criteria: desired make-up result, type of applicator, packaging filling volume or material, to name a few. It’s the most efficient way for GEKA’s customers to view the options that most fit their pack development requirements and jump straight into the customization process without delay.
Using Webpac’s 3D technology the user can take the selected pack and add in the artwork to dress-up the product, adjusting color and details in an instant. Users can view the exact specifications of each component as they customize their pack, allowing them to instantly compare the benefits of each possible combination of components.
Sharing the result has never been easier, using the integrated share function or even by showing your creation via Augmented reality: all virtual packs are AR enabled, giving users the ability to visualize pack designs as virtual prototypes. These can be projected onto any shelf or surface in dynamic 360° vision in the Augmented Reality app.
“Our partnership with Webpac in this innovative technology reflects GEKA’s commitment to providing an unparalleled customer experience. The 3D Studio puts the power of packaging development directly into our customers’ hands. And with the unique filtering system not only can they get to know the full scope of our product range but also quickly access the specific components that interest them most”, comments Sacha Cusseau, Global Account Director, Geka Manufacturing Corp.
Thanks to the extensive selection of stock applicators and packaging solutions, there is no need for lengthy development times or costly investments in custom tools – this is a ready-to-go digital tool! The 3D customization features will save you time and show you your dream product created in real-time.
Visit our GEKA website today and discover our mascara portfolio. Test the brand-new tool and create your newest bestselling product. The beauty business goes digital!
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
Look FLAWLESS with crystal clear cosmetic bottles made with PCR
Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.
GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee
GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.
GEKA welcomes visitors to view their cosmetic applicators in full 3D
GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.
GEKA’s sustainability work is rewarded
GEKA Group’s ongoing commitment to sustainability has been noticed and rewarded by the Carbon Disclosure Project (CDP). GEKA received an industry leading Supplier Engagement Rating (SER) ‘B’ grade from the CDP. The results of Geka’s CDP report highlight the dedication and commitment of the organization to creating a more sustainable manufacturing industry.
EcoVadis awards Geka GmbH Platinum CSR (Corporate Social Responsibility) Rating, Ranking in the Top 1%
GEKA, one of the world's leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry announced its Platinum award by the prestigious EcoVadis business sustainability rating provider, placing GEKA amongst the top 1% of companies assessed worldwide.
GEKA's new products: "Blaze and Glory" - colorful and imaginative!
At Luxepack in Monaco we presented a new collection called “Blaze of Glory”. It is dedicated to one of the trends for Autumn / Winter 2017 / 2018 which will be anything but gray and drab! It will be wonderfully colorful and imaginative!
- Elias Bittan
- Company News
- Created 14 Jun 2019
- Modified 20 Jun 2019
- Hits 2409