The Innovative new L’amour La vie et La Beauté Collection

  • GEKA GmbH

GEKA's new collection takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler. 

Pure Definition Mascara

The Brush:

This award winning mascara brush offers form and function. Bi-injected brush pureDEFINITION is a slim molded brush using GEKA's SANDWICH technology – designed for major lengthening, defined volume and instant lash curling. The hour-glass shaped brush, extends the lashes upwards, curling and lengthening them whilst they are coated.

Alternating rows of conical bristles and slim wedge-shaped discs: Gaps between the bristles and the discs create bulk reservoir zones for defined volume effect. Lashes do not stick together as they are separated and lengthened by the bristles and the discs.

The Packaging:

The cool metal material, the slim shape and the color selection work together to conjure-up a premium quality product. Gradated decoration in tender sky blue to white with matt effects and a silver silk screen print.

The End Look:

Defined volume with impressive length.

Grand Zone Lipgloss Applicator

The Applicator:

The grandZONE applicator has a large application zone with a flat side for optimal transportation of the formulation.

It enables quick application, exact lip shaping, controlled formula dosage.

The Pack:

Our heavy-walled lip packaging appears in squared shape. It is completed by a elegant hot foil printing in silver.

The Look:

Dusty rose, matte application, full color coverage.

Flawless Brow Serum Brush 

The Brush:

Mini fiber brush flawlessBROW with an asymmetrical cut for a convenient brow treatment.

The longer bristles on one side allow for a perfect combing and well-defined brows since the bristles take hairs at the root; the shorter bristles define and shape brows easily for a perfect final touch. Ideal for precise and exact application as well as, maximum control.

The Packaging:

Slim serum packaging with a graduated decoration from mellifluous rose over to blue and back to rose. Paired with silver silk screen print.

The Look:

Flawless brow definition for day and night.

Contact GEKA today to learn more about its innovative beauty solutions. 

See also

GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024! The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

  • Bianka Cramblit
  • Product Info
  • English
  • Created 28 Oct 2021
  • Modified 02 Nov 2021
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