GEKA's new collection takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.
Pure Definition Mascara
This award winning mascara brush offers form and function. Bi-injected brush pureDEFINITION is a slim molded brush using GEKA's SANDWICH technology – designed for major lengthening, defined volume and instant lash curling. The hour-glass shaped brush, extends the lashes upwards, curling and lengthening them whilst they are coated.
Alternating rows of conical bristles and slim wedge-shaped discs: Gaps between the bristles and the discs create bulk reservoir zones for defined volume effect. Lashes do not stick together as they are separated and lengthened by the bristles and the discs.
The cool metal material, the slim shape and the color selection work together to conjure-up a premium quality product. Gradated decoration in tender sky blue to white with matt effects and a silver silk screen print.
The End Look:
Defined volume with impressive length.
Grand Zone Lipgloss Applicator
The grandZONE applicator has a large application zone with a flat side for optimal transportation of the formulation.
It enables quick application, exact lip shaping, controlled formula dosage.
Our heavy-walled lip packaging appears in squared shape. It is completed by a elegant hot foil printing in silver.
Dusty rose, matte application, full color coverage.
Flawless Brow Serum Brush
Mini fiber brush flawlessBROW with an asymmetrical cut for a convenient brow treatment.
The longer bristles on one side allow for a perfect combing and well-defined brows since the bristles take hairs at the root; the shorter bristles define and shape brows easily for a perfect final touch. Ideal for precise and exact application as well as, maximum control.
Slim serum packaging with a graduated decoration from mellifluous rose over to blue and back to rose. Paired with silver silk screen print.
Flawless brow definition for day and night.
Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes
GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.
GEKA's Natural Mascara to reduce your CO2 footprint
GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis. Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.
GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"
Soul Craver’ is a beauty collection that shows how market trends can be transferred into products, application performance, decoration, and product appearance. Inspired by a beauty trend for autumn/winter it comes with new ready-to-go solutions and high-performing cosmetic applicators.
GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.
Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating
GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.
CDP report reaffirms GEKA’s position as a leader in sustainability
GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
Look FLAWLESS with crystal clear cosmetic bottles made with PCR
Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.
GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee
GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.
GEKA welcomes visitors to view their cosmetic applicators in full 3D
GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.
- Bianka Cramblit
- Product Info
- Created 28 Oct 2021
- Modified 02 Nov 2021
- Hits 1553