GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.
1.SIAM BRUSH CUT: Combine for a strikingly different effect
The patented SIAM brush cut promises especially precise mascara application. Special vertical volume zones on the brush absorb more mass and deliver targeted application to the lashes - a feature that makes SIAM brushes interesting for an immediate ultra-volume effect.
The production process that GEKA has developed also offers considerable potential for individualization: longer and shorter bristles can be freely combined depending on the desired application result. It's a real eye-catcher in both senses of the word!
2.SEPA TECHNOLOGY: The finishing touch
Maximum volume, faster application, no clumping and perfect combability of lashes – the SEPA technology delivers on all fronts. In this process, the ends of the bristle fibers - which are normally rough and cut off flat - are ground to a wedge shape. A special production process optimizes each patented twisted wire brush to the max and transforms it into a real miracle of separation.
3.HYPNO BRUSH CUT: More profile more volume
More profile for more volume: the HYPNO cut conjures up an unmistakable brush profile and can feature up to eight cut edges. The horizontal brush grooves can absorb an increased volume of mascara. And while long bristles ensure a reliable separation of lashes, the shorter bristles intensify the lash volume with each application.
4.MULTI-BENEFIT BRUSH: Changing the rules
No clumping, better separation, and faster application are what consumers are looking for in an all-in-one product. The MULTI-BENEFIT BRUSH satisfies this need. Based on experience developing molded brushes, GEKA combines multiple twisted wire brush technologies. The interaction of components offers entirely new possibilities and brushes can be easily adjusted.
The MULTI-BENEFIT BRUSH boasts the impressive potential of twisted wire brushes. Volume, defining, lengthening, curling – pick your preference and create new rules that emphasize your product’s strong points.
5.HYBRITION TECHNOLOGY: Perfectly double twisted
Achieve saturated volume with GEKA's hybriTION technology! An ingenious trick: a hybrid of the innovative EOS fiber and a sophisticated foil coating. By wrapping an ultra-thin layer of foil around the inner wire, the size of the formula reservoir increases. This is wrapped around the inner wire. The mirror-smooth surface of the film transports the mascara from the brush directly to the lashes – without wastage in a single application.
GEKA's excellence in fiber brush productions started in 1960 and since then has been continuously working on the perfect twisted wire brush to fit the needs of the liquid cosmetics industry. The company manufactures mascara brushes using it's exclusive, and patented fiber filaments and refining them with patented brush-cut technologies. Add different high-quality fibers, a range of fiber colors, brush grinds and shapes to create over 600 outstanding designs, which fit the viscosity and the desired application of the mascara.
For more specialist products and advice on mascara packaging solutions, contact GEKA
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40th Anniversary of GEKA's Block Building System For Cosmetics
Since 1983, GEKA has been offering an extensive product line, for rapid product launches and price-sensitive budgets. The modular range of colored cosmetic packaging for liquids features more than 1,200 items, offering limitless possibilities for combining bottles, caps and applicators.
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GEKA's Shadow Printing Nominated For The Innovation and Trends Award for MakeUp Paris 2023
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New Printing Technology: Shadow Printing
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GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume
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medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China
In line with its local for local growth strategy in China, medmix has signed an investment agreement to acquire a majority stake in Guangdong Qiaoyi Plastic Co. LTD, a beauty manufacturing business in Shantou. This latest acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast-growing second largest cosmetic products market in the world.
GEKA outpaces industry across key CDP rankings
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GEKA earns EcoVadis Platinum sustainability rating for third year running
Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis. A leading provider of high precision cosmetics application solutions, medmix Beauty brand GEKA continues to demonstrate leadership in its sector as part of the top 1% of companies assessed.
GEKA's Natural Mascara to reduce your CO2 footprint
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GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"
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GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.
- Abigail Mackay
- Product Info
- Created 14 Nov 2022
- Modified 08 Nov 2022
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