Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis. A leading provider of high precision cosmetics application solutions, medmix Beauty brand GEKA continues to demonstrate leadership in its sector as part of the top 1% of companies assessed.
EcoVadis provides the world’s most trusted business sustainability ratings. Companies rely on EcoVadis to provide comprehensive sustainability reports that accurately benchmark their overall performance and to inform about their sustainability strategies. Participants can encourage transparency by sharing this information with stakeholders and utilize it to inform sustainability strategies.
The reports focus on four main categories, which together provide an overall score. In its sector, GEKA ranked among the top 1% of companies for Labor & Human Rights in addition to the top 2% for Environment and Sustainable Procurement (both up from the top 6% in 2021).
Oliver Vogel, Head of GEKA, said: “Annually benchmarking our sustainability efforts with EcoVadis is a key aspect of our wider strategy. We want to deliver innovative cosmetic solutions that don’t compromise the beauty of our planet. Our noticeable improvement in the Environment and Sustainable Procurement categories illustrates how we are continuously working on optimizing our sustainability. I would like to thank everyone for their efforts in this regard.”
EcoVadis is not the only independent expert GEKA is collaborating with to transparently support its customers and suppliers in attaining environmental targets. Recently, the business committed to reducing its greenhouse gas (GHG) emissions by 30% in 2029 compared to 2019, which was independently validated by the Science Based Target Initiative (SBTi). In 2022, the International Sustainability & Carbon Certification (ISSC) PLUS certification was awarded to its cosmetic packaging injection blow molding plant in Elgin, Illinois.
Recently, offering more detail and enhanced transparency, GEKA has released its first annual sustainability report, which assessed its environmental, social and governance performance from October 2020 to September 2021. The full report is available at: https://www.gekaworld.com/en/sustainability/sustainability-report
As a part of medmix, a global leader in high-precision delivery devices, GEKA together with all business segments of the company is further reducing the carbon footprint of its operations. In its supply chain, shipping by air freight has been greatly decreased. The percentage of low-carbon energy used at its facilities is steadily growing, while recycled and bio-based polymers are being widely adopted in product design. GEKA has pledged to send zero waste to landfill by 2025.
Innovative sustainable beauty products are already on the shelves too. As such, the Reborn collection of mascara, lip gloss, eyebrow brushes, cleaning pads and accessories is manufactured from 93% bio-based and recycled materials, offering end users a truly sustainable beauty option.
GEKA receives fourth consecutive EcoVadis Platinum Sustainability Rating
Proving itself a frontrunner in creating positive impact on the planet and society in cosmetics, GEKA has been awarded its fourth consecutive Platinum Sustainability Rating from EcoVadis. This result places the high precision cosmetics application expert within the top 1% of assessed companies, demonstrating that ground-breaking beauty products needn’t cost the earth.
Eco-Friendly Mascara Brush: The Industry's First Post-Consumer Recycled Fiber Filament
Welcome the industry's first post-consumer recycled fiber filament the rebornBRUSH! The rebornBRUSH is made up of up to 65% PCR-PBT material fiber while still incorporating GEKA's HYPNO Technology. HYPNO Brush cuts provide more profile for more volume, featuring up to 8 cut edges and horizontal brush grooves.
GEKA's new Lip and Face Applicator: The miniBLENDER
miniBLENDER is GEKA's latest applicator, an eye-catching one component applicator that uses the soft beveled tullip shape, ideal for lip and face application. Thanks to this special design, the formulation can flow into the reservoir zone. This allows a very easy handling and quick, clean make-up results.
Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush
GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.
40th Anniversary of GEKA's Block Building System For Cosmetics
Since 1983, GEKA has been offering an extensive product line, for rapid product launches and price-sensitive budgets. The modular range of colored cosmetic packaging for liquids features more than 1,200 items, offering limitless possibilities for combining bottles, caps and applicators.
L'Oréal Paris Partner with GEKA for Telescopic Lift Mascara
The L'Oréal Paris Telescopic Lift Mascara impresses all with its unique packaging design and a deep black lash look that visually lengthens the lashes. The customer-exclusive packaging was specially designed and manufactured by GEKA for L‘Oréal, and special tools were even created to realize the desired result.
GEKA's Shadow Printing Nominated For The Innovation and Trends Award for MakeUp Paris 2023
GEKA joins MakeUp in Paris 2023 on the 14th and 15th June, with one of its recent sustainable innovations, Shadow Printing, nominated for the Innovation and Trends Award. Shadow printing is the new sustainable printing technology at GEKA that avoids any additional usage of foil or ink. It delivers striking surface finishes for packaging, helping customers achieve perfect brand aesthetics.
GEKA's Micro Bristles: Hygienic, Precise and Reduced Product Waste
GEKA has expanded its portfolio of hygienic, precise applicators by introducing ready-to-go solutions such as Micro Bristle Technology. The bristles do not spread, and thanks to adjusted rigidity and perfect resilience, they can also reach hard-to-access areas.
New Printing Technology: Shadow Printing
Shadow printing is the new printing technology at GEKA that is an innovative and sustainable decoration technique that avoids any additional usage of foil or ink. It delivers striking surface finishes for packaging, helping customers achieve perfect brand aesthetics for combination of matt and shiny surfaces. his decoration technique is incredibly flexible, allowing complex customized elements and patterns to be applied to bottles or caps.
GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume
GEKA presents its bi-injected mascara brush lashDIVINE, that has been designed for quick pay off and maximum volume. This two-material brush delivers extreme volume, with the stiffer core material providing stability while the outer bristle material catching each lash.
medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China
In line with its local for local growth strategy in China, medmix has signed an investment agreement to acquire a majority stake in Guangdong Qiaoyi Plastic Co. LTD, a beauty manufacturing business in Shantou. This latest acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast-growing second largest cosmetic products market in the world.
GEKA outpaces industry across key CDP rankings
medmix Beauty brand GEKA has once again been recognized by the CDP for its global sustainability initiatives, earning an industry-leading B rating for its efforts to reduce climate change. The CDP reports cover the company’s actions and objectives to promote sustainability and water security among other activities, providing transparency for the company’s customers and suppliers.
Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes
GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.
GEKA's Natural Mascara to reduce your CO2 footprint
GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis. Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.
GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"
Soul Craver’ is a beauty collection that shows how market trends can be transferred into products, application performance, decoration, and product appearance. Inspired by a beauty trend for autumn/winter it comes with new ready-to-go solutions and high-performing cosmetic applicators.
GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.
- Abigail Mackay
- Company News
- Created 07 Dec 2022
- Modified 07 Dec 2022
- Hits 1047